ABS-CBN Corp. said on Wednesday it has partnered with Cathay CineHome, the streaming video rental service of leading cinema operator Cathay Cineplexes in Singapore.
In a statement, the Lopez-led conglomerate said the partnership between its subsidiary ABS-CBN Australia Pty. Ltd. and Cathay CineHome allows subscribers in Singapore to rent Filipino box office hits for as low as S$4.98.
Cathay CineHome is the digital extension of the Cathay Cineplexes, a streaming service for video-on-demand (VOD) for movies in Singapore. The streaming service was launched in 2020 to serve as a complementary platform to the cinema exhibition business, by creating additional viewing opportunities for movie lovers.
“ABS-CBN focuses on reinventing how we can deliver our content to Filipinos and non-Filipinos in Southeast Asia. The pandemic has tremendously changed our lifestyles and, for our audience, that includes not being able to enjoy films in movie theatres. True to ABS-CBN’s commitment to bring news and entertainment around the world, we are proud to be partnering with Cathay CineHome with whom we share a vision of reaching as many households in Singapore,” said Maribel Hernaez, ABS-CBN Australia’s Managing Director for the Asia Pacific.
Membership to Cathay CineHome is free. The platform’s pay-per-view rental model provides viewers with the choice of watching their favorite shows on smart TVs, computers, tablets, and mobile devices.
“Cathay CineHome is honored to partner with ABS-CBN Australia to offer more Filipino movies to film lovers in Singapore. Filipino films are some of the most creative and commercially successful films that are being made in the region and it is great that more people will be able to enjoy these films through the streaming service,” said mm2 Asia Group CEO Chang Long Jong.
ABS-CBN is strengthening its distribution and streaming services after its franchise for broadcasting was not renewed by Congress in 2020.
Image credits: AP/Aaron Favila