Filipino public servant, philanthropist, and businessman Brian Poe-Llamanzares continues his efforts to distribute relief through Panday Bayanihan but claims that food donations and cash donations are not enough. After donating thousands of food packs across Luzon, Visays, and Mindanao, Poe-Llamanzares changes things up and instead donates his book on Facebook Marketing, “Thinking Outside the Box” by making it free on his website. He argues that we need to be able to help provide jobs and rebuild our failing economy.
“You can only give so much ayuda. At some point you have to create jobs or at least help those giving jobs to our fellow Filipinos. That’s why I wrote this book. So that anyone going digital will have a guide to help them navigate their switch to social media.”
Poe-Llamanzares knows what he’s talking about when it comes to digital marketing. He took an executive program in “Digital Strategy and Social Media Marketing” at the prestigious Massachusetts Institute of Technology in 2018. He was also an early investor in TruFan a social intelligence platform that recently acquired Social Rank. He is also an investor in STOBZ Media and Digital 360 agency. Brian’s most recent venture is as the lead investor and marketing director of Alike Inc. which he helped grow to become one of the country’s top premium digital media publications in less than one year.
The young entrepreneur explains that more and more businesses are making the switch to digital in order to survive during the Pandemic. Facebook has been the number one source for social media marketing and yet there’s no manual that comes with your Facebook download that explains how to use the platform to your advantage.
Small and Medium sized companies account for 99% of all registered businesses in the country and provide 60% of the jobs in the country. Knowing this Brian Poe-Llamanzares spent the past year writing “Think Outside the Box” in the hopes of helping the country bounce back from its economic slump.
This book is one of the most comprehensive digital marketing guides available today. It talks about Facebook Insights, Facebook Ad Campaigns, Facebook Analytics, tools for marketing, and even how NOT to get banned on Facebook. Poe-Llamanzares says that publishing this book and giving it away for free this is his way of giving back and trying to help people get back on their feet during the pandemic.
“This Pandemic has taken so much from us already. This is my way of helping people start their own businesses and get their lives back on track.”
Around 10.9 Million Filipinos have lost their jobs or now have lowered incomes. Unemployment is at 10.4 percent. The highest in 15 years. This book may be the answer to many business owners’ digital marketing prayers.
“Thinking Outside the Box, Facebook Marketing” is available for free on his website: www.brianpoellamanzares.com
1 comment
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