DELTA Air Lines continues to use technology to better connect with employees and customers amid the pandemic. Molly Battin, vice president (VP) for global brand marketing at Delta, talked about this initiative of their company at the ongoing virtual CES 2021.
“We are listening closely to customers and looking at ways we can pull new technology and innovation into everything we are doing to create a more seamless experience,” she said.
The American airliner is now working with CVS Health on a first-of-its-kind comprehensive Covid-19 employee testing program.
It has also a longtime partnership with IBM, through which new technology like quantum computing is now being explored to allow even better customer experiences throughout travel.
Battin shared Delta’s successes in using technology to empower its employees by reducing their transactional interactions with customers so they can deliver more meaningful and human interface instead. “When we think about technology at Delta, it’s about putting the human touch first,” she said. “We are looking at all the ways we can use technology to empower our people to have more personal connections.”
Battin also reiterated the airline’s approach to rise from the pandemic stronger than before by pulling the future forward as much as possible.
She cited, for instance, their way of accelerating the retirement of older, less fuel-efficient fleets and fast-tracking work to bring the future of in-flight entertainment to life.
As the new year ushered in, Delta remains focused on delivering on other customer-centric investments, like faster Wi-Fi, personalized in-flight entertainment and other innovations it launched at CES last year.
Just last week, the airline firm finalized its partnership with high-speed Wi-Fi provider Viasat and took steps to debut a Delta-developed Wi-Fi access portal that will change how customers interact online from the air.
Based in Atlanta, Georgia, Delta serves around 200 million people annually, taking customers across an industry-leading global network of up to 300 destinations in over 50 countries.