1Last Valentine’s Day, Smart made history after releasing the first TVC starring Korean power couple Hyun Bin and Son Ye Jin with accompanied by an OPM theme song written by Ben&Ben.
In what looked like a one-minute romantic-sci-fi tribute to Crash Landing On You (CLOY) fans and Smart subscribers, the TVC featured the new song, Inevitable, a play on the featured couple’s real and reel chemistry and the wireless network’s 5G campaign.
“Hello, Smartees, mabuhay! Together we present to you our best work with Smart. We enjoyed doing this video and we hope that you will enjoy it too. We look forward to this new Simple. Smart Ako material [being shown to our Filipino supporters] that will give you a fresh experience. Mahal naming kayo!” said Hyun Bin and Son Ye Jin in a brief video greeting introducing the TVC.
In an official press release, Jane Jimenez-Basas, Smart SVP and Head of Consumer Wireless Business said, “Finally! The wait is over for all of us K-fans who have been wishing for Hyun Bin and Son Ye Jin to be together again. We heard your clamor, and we read all your #InSmartWeTrust posts so we knew this was inevitable. We had to make this happen. You are all part of this sweet journey, and we owe this to you, our dear subscribers.”
For Ben&Ben, they describe the “soaring new anthem” as one that “envourages listeners and music fans to live in the moment freely and truthfully without the need to succumb to expectations,” said a Sony statement.
Lead singer Paolo Benjamin said of the songwriting process: “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in bearing your truest nature with someone dear to you, even if that someone is yourself.”
Miguel Benjamin echoed the song’s impact by saying, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”
Regarding the band’s stint in the TVC, Patricia Lasaten noted, “Many of us are mega fans of the CLOY couple, so this is definitely a dream collaboration with Smart. We can’t help but be kilig and at the same time wish that our co-fans who would hear the song would also connect it with the evolving story of Hyun Bin and Son Ye Jin. It’s also our gift to the fans, and to the couple as well. We’d like to thank Smart for this amazing opportunity.”
Inevitable is now available for download or streaming via Spotify and Apple Music. To relive the romance from the latest TVC, here’s the link: https://fb.watch/3FH3qP_KDN/.