Hope recently bagged the “Best CSR Initiative” award in the prestigious Global Water Drinks Award 2020 by Zenith Global for its “Hope in a Box” Tetra Pak water carton.
“We are grateful and humbled to have a Philippine initiative recognized as the Best CSR for 2020 at the Global Water Drinks Award,” said Hope Chairman and Founder Nanette Medved-Po.
“We Hope to continue to deliver on our mission to not only positively impact education in the poorest communities through the building of public school classrooms, but to safeguard the environment as well through packaging innovations like Tetra Pak’s carton for water,” Medved-Po added.
Hope is the first company in the Philippines to donate 100 percent of its profits to build classrooms and other nation-building initiatives.
“We are proud to be a partner of Hope and delighted to see Hope in a Box winning such a prestigious award,” said Michael Wu, managing director of Tetra Pak Malaysia, Singapore, Philippines and Indonesia.
“At Tetra Pak, we are committed to protecting the planet through sustainable packaging solutions. We value the partnership with Hope who shares the same goal,” Wu said.
Together with Tetra Pak, Hope launched “Hope in a Box” in 2018 as the first carton-packed drinking water in the country.
Aiming to offer consumers environment-friendly options to their day-to-day choices, Hope in a Box was created as an alternative to the default plastic packaging for water.
The carton packaging for Hope in a Box is comprised of 75 percent of renewable resources and it carries the FSC label, ensuring that the paperboard is sourced from responsibly managed forests and other controlled sources.
Medved-Po explained that the company reached out to Tetra Pak due to its renowned paper-based environment-friendly packaging, creating a visually appealing, structurally different and sustainably innovative design.
Apart from education, Hope has also extended support to coconut farming communities by providing increased market access, farmer training, and replanting and intercropping initiatives through the Hope in a Coconut project.
As a response to Covid-19, the organization also reached out and donated to frontliners and communities heavily affected by the pandemic.
The Global Water Drinks Award, the industry’s only event series of its kind, celebrates excellence across every category of the packaged water industry.
The award recognizes industry leaders and innovators as the world’s best-in categories, including marketing, packaging, social media, corporate social responsibility, and more.
It is open to entrepreneurs and well-established brands from around the globe. It attracted 160 entries from 27 countries worldwide this year.
The “Best CSR Initiative” award recognizes corporate responsibility campaigns and initiatives that bring positive impact to society, communities and the environment on an international or local scale.
Submitted entries were judged on their innovation, sincerity to the commitment, as well as the effectiveness of their campaign.
Hope products are available in retail outlets, hotels, restaurants, cafes, and recreation centers around the country. You may also support Hope and help make a difference by purchasing Hope in Box at their web site https://www.generationHope.ph/shop.