Forty Philippine companies are set to showcase various healthy and natural food selections in the country’s third participation in the China International Import Expo (CIIE) at the National Exhibition and Convention Center, Shanghai, China, from November 5 to 10, 2020.
The Philippine delegation will focus on healthy and natural food products to tap into the growing demand for nutritious fruits, snacks and ingredients in China. The delegation is under the FOODPhilippines banner led by the Philippine Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (Citem).
Food segments that will be featured are tropical fruits and vegetables, processed fruits and nuts, healthy snacks, seafood and marine products, and other premium food selections.
“Exciting products that will be featured from the Philippines are our luscious mangoes, sweet bananas, versatile coconuts, and tangy pineapple. We want the Chinese market to see the Filipino ingenuity and creativity in transforming these fruits into scrumptious snacks, refreshing juices, and other flavorful offerings,” said Citem Executive Director Pauline Suaco-Juan.
The FOODPhilippines pavilion will also showcase emerging tropical fruits such as durian, calamansi (Philippine Lime), guava, and passion fruit. Seafood products, including tuna, milkfish, squid, and shrimp will also be available in different packaging, including frozen cuts, in can and in sausages.
“We are also bringing premium products such as pili nuts from Luzon, liquor and spirits inspired by the beaches in Visayas, single-origin cacao products from Mindanao,” said Suaco-Juan.
“Through the showcase of these selected products, we hope to leverage on key market trends in the Chinese market. These trends include the growing priority of healthier dietary habits, the rapid expansion of China’s e-commerce food market, and the easing of import restrictions on food items,” she added.
Under the FOODPhilippines delegation, companies that will highlight tropical fruits and vegetables will be Hilas Marketing Corp., Agrinurture Inc., Mancoco Food Processing Inc., Excellent Quality Goods Supply Company, Castillo Import Export Ventures Inc., Doxo International Trading, Magsasakang Progresibo Marketing Cooperative, See’s International Food Manufacturing Corp., Century Pacific Agricultural Ventures Inc., Team Asia Corp., Eau de Coco Inc., Eng Seng Food Products, Greenlife Coconut Products Philippines Inc., Tongsan Industrial Development Corp., Islandfun Inc., Limketkai Manufacturing Corp., KLT Fruits Inc., Zigmund Enterprise, Business Innovations Gateway Inc., Sangkutsa Food Products Inc., AG Grays Farm, Marigold Manufacturing Corp., and the Federation of People’s Sustainable Development Cooperative.
Meanwhile, healthy snack varieties will be showcased by Magic Melt Foods Inc., Sandria’s Delicious Concept, Vegetari Vegetarian Products, Market Reach International Resources, SL Agritech Corp., and the Philippine Franchise Association.
Tuna and other seafood selections will be presented by Century Pacific Food Inc., Universal Canning Inc., Fisher Farms Inc., Jam Seafoods Inc., Phil. Union Frozen Foods Inc., and Gerabuenas Trading. Likewise, premium food selections will be offered by Global Basic Co. Ltd, Subic Superfood Inc., Chocoloco Inc., Filipinas de Oro de Cacao Inc., and Seabeth Food Processing.
The FOODPhilippines participation in CIIE 2020 is organized in partnership with the Foreign Trade Services Corps through the Philippine Trade & Investment Centers in Beijing, Shanghai, Guangzhou, and Hong Kong and the Export Marketing Bureau.
Government partners are the Department of Agriculture through the Office of the Agricultural Counsellor in Beijing and the Department of Foreign Affairs. The project is likewise supported by business associations such as the Philippine Exporters Confederation Inc. and the Federation of Filipino-Chinese Chambers of Commerce & Industry Inc.