Major European home appliance brand Beko recently introduced Hygiene Shield, a portfolio of household products, which the company created in response to emerging consumer needs in the post-lockdown era.
The new portfolio includes seven appliances with in-built disinfection programs and functions to disinfect packaged food and belongings to help consumers adjust to the “new normal” at home.
Beko said the products were developed as a result of in-depth consumer research conducted across the globe.
The company said the Hygiene Shield product line has the power to kill more than 99% of bacteria and viruses (including coronavirus), providing a level of reassurance to the users.
In a research conducted across 31 countries, Beko found that one of the primary concerns is hygiene. “Many of us are disinfecting supermarket purchases when we get home, worrying about handling mobile phones and keys, or not bringing coats into the house,” the company said it a press statement.
“People have increased the amount of cleaning and laundry in their homes, with some people disinfecting bedding for the first time. Some 75 percent of people are cleaning the house more often, 64 percent are doing more laundry and 68 percent are paying more attention to the cleanliness of the packaging on purchased products,” the company added.
The technology uses methods such as steam and heat to enable consumers to achieve excellent hygiene results at home.
Moreover, the technologies of Beko are independently tested by Airmid Health Group, a respected biomedical research organization. As of today, Beko said Hygiene Shield washing machines and refrigerators have been shown to provide more than 99% bacteria and virus reduction. The tests for the other categories are in progress and are expected to pass the testing and certification processes by November.
“We hope that our products will give consumers peace of mind that their homes are safe and clean, as we all continue to adjust to the ‘new normal’,” said the company.