Coca-Cola Philippines has partnered with the Department of Trade and Industry (DTI) and two of the country’s leading micro-financial institutions, to allocate and distribute P157 million in funds to more than 15,000 retailers whose enterprises were affected by the COVID-19 pandemic and community quarantine.
The beverage company, together with DTI, ASA Philippines Foundation, Inc. (ASA), and Alalay sa Kaunlaran Microfinance Social Development, Inc. (ASKMSDI), have recently established ReSTART or Rebuilding Sari-Sari Stores Through Access to Resources and Trade program.
The ReSTART program aims to introduce much-needed capital and resources through P10,000 loan packages to micro, small and medium enterprises (MSMEs), particularly sari-sari stores and carinderias, to help enable them to get back on their feet and sustain safe operations amid the pandemic. Fund managers ASA and ASKMSDI will take charge of the fund delivery to target beneficiaries.
The loan package comprises 60% goods and products and 40% cash, with up to four loan cycles with a 0 to 0.5% service fee to be availed. “Safe Store” kits for COVID-19 transmission prevention β consisting of a storefront plastic cover, reusable face mask, face shield, and a change/counter tray β will also be provided.
“Coca-Cola recognizes the significant role that micro-retailers play in helping sustain the Philippine economy and our business. For the past decade, we have been supporting partner sari-sari store owners through a holistic economic empowerment program; and we are determined to continue investing in them in the long run,” said Winn Everhart, Coca-Cola Philippines President and General Manager. “This ongoing crisis does not change that commitment; rather it pushes us even to go beyond, ramping-up our support toward helping each other fuel the economy toward recoveryβfor their growth is the nation’s growth, too,” he added.
A rapid retailers assessment conducted by the Philippine Association of Stores and Carinderia Owners (PASCO) from March to April of this year shows that 42% of sari-sari stores and 75% of carinderias were forced to close. It also shares that up to 49% of them experienced difficulties in buying goods to sell, while 44% of them had to drastically downsize business operations by up to 90%.
“Strengthening micro-businesses is one of the priority interventions of DTI, and the ReSTART program will be of great significance and of far-reaching benefit to our micro-entrepreneurs,” said Trade and Industry Secretary Ramon Lopez. “Through the program components and their objectives, ReSTART will translate to the continuous recovery of the thousands of affected community-based micro-retailers, and in turn, to their employees and the general community around them.”
Aside from providing funds, the ReSTART Program will also implement the “Safe Store Movement,” with the help of DTI and Small Business Corporation (SBCorp). The thrust of the βSafe Store Movementβ, which includes communication and education as two of its major components, is to promote safe store operations in the context of the next normal amidst the pandemic, focusing on the safety of retailers, customers and the community.
The movement entails dissemination of informational posters that will be installed in micro-retail and other relevant community-based businesses such as sari-sari stores and food outlets, online access to an open-source illustrated digital content with step-by-step guides on safety measures, and digital information drives on good store practices which will be implemented in all ReSTART partners.
The program will also provide access to online training and education through another program component called Safe Store Education on how to operate a retail business safely, in collaboration with the Technical Education and Skills Development Authority (TESDA) and the United States Agency for International Development (USAID). Online learning modules focusing on retail business re-opening and management will also be made available to participants.
ReSTART is the latest initiative between Coca-Cola, DTI, ASA, and Alalay sa Kaunlaran to help micro-retailers recover amid the pandemic. Coca-Cola has previously partnered with DTI and the USAID on a rebuilding program for the communities severely affected during Typhoon Haiyan and Marawi. Meanwhile, TESDA, ASA, and Alalay sa Kaunlaran are long-time partners of Coca-Cola in the Sari-Sari Store Training and Access to Resources (STAR) Programβa long-running, multi-stakeholder partnership, which has economically empowered over 200,000 women sari-sari store owners and operators all over the country by providing access to training, resources, and peer mentoring support.
To learn more about the ReSTART program, visit www.dti.gov.ph.
40 comments
Subrang sarap ng coca cola, sarap araw-arawin
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Basta ako kulang ang Kainan lalo na sa handaan kung walng Coca Cola…
Walang katulad sa kakaibang sarap at lasa ng mga produktong gawa ng COCA-COLA hahanaphanapin..,π
Lalo sumasarap Ang kainan pagkasama Ang coke ,,, sa buhay ntin.
Pagpagud obey your trusty with coke….
Mas sumarap ang coca cola Kung sama- sama kau kumakainng ng pamilya u, na may coca cola,
Coca cola its the bestπ₯°π₯°π₯°π₯°π₯°
Coca-Cola is the best Partner all the time..
CocaCola brand is the best among all brand of softdrinks walang tatalo sa sarapππmasarap n pamatid uhaw at partner sa hapag kainan. Sana CocaCola company maranasan nmin na mabigyan ng sarisari store kahit paninda ko po all brand lang po ng cocacola masaya n po ako. Sana kayo po ang maging ilaw ng aking naudlot n negosyo dahil sa pandemyang ito sana matulungan nyo po ako na makabangon at mapalago ko po ang aking Breakfast Foody, on off business po dahil sa pandemic. Wishing a Merrier Christmas Season CocaCola Company!!!!
#ReStart
Pangarap ko po na maging retailers ng cocacola wala lang kasi ako puhunan..sana manalo ako 1million.. bibili ako ng lupa at sasakyan para sa mgiging delivery ko.. in God Grace…..
Masarap ang kainan naming mag anak kapag may coca cola kaming kasalo.More power coca cola,
Masarap ang kainan kaming mag anak kapag may coca cola sa mesa namin,,walang tatalo sa sarap kapag coca cola ang kasalo namin ma.pa wow na wow,,masarap ang taste hindi tulad ng iba,,,,
sobrang sarap kasama sa buhay ni Coca cola…
Nagkakakakulay ang buhay pag may coca cola s bahay
araw araw masarap my coca cola lalo magsamasama ang family’s makulay ang buhay pag may coca cola sa bahay
Coca cola is the best cola
Wow!… Coca cola is the best!…..
Wow!…….. Ang liwanag talaga ng coca cola!… Ang Paborito ng sambayanan!…
Coca cola.. Big company all over the world.. Maring napapasayang tao arawa araw basta may coca cola .. Higit na masaya ang pamilya kapag may okasyon.. Samasama basta may cocacola..
Sana.. All.. Matulungan mga nanay ko sa bukid kc po. Nabagsakan ng puno ang bahay namin .. Sana matulungan..sila tanging hiling ko po ngayung kapaskuhan..
Super sarap kumain with coca cola sa mesa.hindi nkakaswa ang lasa
I always selling coca cola product,pinapatronize ko to and promote to the remoted barangays lalo sa mga wala pang ilaw,ang sarap tignan ang ngiti ng mga taong makatikim ng malamig na coke..they love it…
Helo po k Coca-Cola…mtgal n po nmin gusto start a business like mgtinda or mgkruon po ng sari-sari store.kaso po wla capital.mrming slmat po.sarap k bonding Ang malmig n coke.especially during special occasions.more power po and God bless po
Iba talaga ang Coca-cola napapasaya kana at nagsasama-sama pa ang pamilya.Tuloy ang kwentuhan at kamusta habang sabay sa pagsubo ng pagkaing inihanda at paginom n malamig na Coca-cola ….SOLVE KA NA !!!!!
Coca Cola is wow!
The best talaga ang Cola-Cola sa hapag kainan. Naway isa po aqoh sa maswerte mapili nio. Pangdagdag puhunan pambyad utang, salamat po no. 1 coca cola araw. Araw godbless β€οΈ
Bata palang kami malimit eto ang paboriton namng inumin hanggang ngayon walang pinagbago.kahit simpleng ulam lang sa hapag kainan kapag sinamahan ng COca Cola napapasarap ang kain….sana si Coca Cola rin ang makapagbigay ng aming kasagutan na magkaron ng maayos na tahanan para saming mga anak…naway ibigay samin ng panginoon ngayong pasko di para samin kundi para sa mga anak…THE BEST KA COCA COLA
Iba talaga pag coca cola ininom mo satisfied ka talaga…iba talaga pag nakasanayan na hahanap hanapin mo naππ
Coca cola super sarap
ganda ng program sana all bigyan ng chance na makaavail nyan specially kaming mga micropreneur
The best talaga ang Coca cola Simula nun hanggang ngayon #One talaga ang Coca cola love ko to the best talaga ang Coca cola πππππ Sana isa po Ako sa maswerte na Mabunot God bless po πππππ #09185113648
Wow na wow Coca-Cola is the best….
Hindi na kakasawang kasama sa Mesa every meal.sana ISA ako sa mabiyayaan ngayong final grand raffle draw.ππππβοΈβοΈβοΈ
Noon pa man , Coke na Ang binibili namin Lalo na sa merienda…lagi namin itong kasama sa kainan.
Bahagi na ng buhay pinoy dekadang saksi sa historya buhay ng bawat Filipino sa tuwa at saya lungkot at ligaya napapabuklod ang Pamilyang Pilipino ng Coca-Cola!!!
Ang handaan ay mas masarap pag may coca cola sarrrap.
Walang katulad ang sarap ng Coca Cola. Sarap araw-arawin.
my favorite kasama every meal
Helloo Coca Cola you are the best!πππ
Kasakasama ka ng aking pamilya!πππ
Wow na wow ang Coca cola khit may okasyon o wla basta coke best kasama sa bawat hapag kainan. More power Coca-Cola
hi hello coca cola number one ka sa aming pamilya lano nat sa hapag kainan ng aking pamilya.coca cola your the best .
Hi coca cola the best in any type of kainan in all occasion the best ka sa aming pamilya.πππ