GLOBE, via its co-owned eSports team Liyab Esports, rallied professional eSports athletes, streamers and League of Legends fans to raise more than half a million pesos in cash donations for the Philippine Heart Center (PHC) as part of their Covid-19 relief efforts.
Dubbed “Starforge,” the online charity streaming event was launched from April 17 to 26 by Liyab and Esports AcadArena, the largest campus eSports initiative in the Philippines.
During the two-week campaign, Team Liyab participated in online community team matches, held entertaining podcasts and interacted with fans and the nationwide gaming community.
The campaign culminated in a major Starforge event which featured a best-of-three All-Stars Showdown between teams headed by Liyab’s Kang “Kurd” Yeonghwan and the team of Edrian “DoeDoii” Brancia, with Team Kurd dominating the duel.
Throughout the duration of the event, Globe donated cash when milestones were met. For every kill of an opposing player, dragon or baron takedown, Globe added P1,000 to the fund. To further show their support toward the gaming community’s initiative, Globe donated P100,000 in funding upfront.
Together with several partners, Globe raised a total of P523,000 for PHC through Starforge.
“It gives us great inspiration to know that partners and communities like Globe and the local eSports industry are also supporting us here at PHC, and all medical frontliners in the country who are continuously battling the onslaught of Covid-19,” said Dr. Gerardo Manzo, deputy executive director, Incident Command Post at PHC.
“We are grateful to Team Liyab and their fans in leading this unique initiative to ensure our staff’s safety and health so that in turn, we can ensure the health and welfare of the Filipino public,” Manzo added.
“More than just bringing together gamers and gaming enthusiasts, we wanted to harness the reach of competitive online gaming toward opportunities to raise awareness and donations to aid Covid-19 frontliners,” Jil Bausa-Go, vice president at Content Business Group of Globe, said.