Food and beverage kiosk operator Fruitas Holdings Inc. has started reopening some of its stores in Metro Manila and the rest of the Philippines as certain regions shift to general community quarantine later this week.
Fruitas said it has already reopened more than 10 stores in the past week and is set to reopen at least 10 more stores this week, bringing total active stores to more than 60.
Fruitas said it will gradually expand operations taking into account local circumstances. Once allowed, the company said it is prepared to open almost all of its stores with the necessary employees and adequate goods supply.
“We will continue strict implementation of safety measures for both employees and customers, including provision of employee transportation where necessary, temperature checks, compulsory wearing of face masks for employees, and regular disinfection of operating stores,” it said.
The reopening of more stores coincides with the ramp-up in its delivery operations. More products from its brands have been onboarded for delivery.
For one, Sabroso Lechon has resumed delivery by-the-kilo and of other dishes in Metro Manila after a relaunch in Cebu.
The Cebu delivery hub is also offering shakes, lemonade, halo-halo and pizza.
To address increasing delivery demand, Fruitas said it is exploring partnerships with more on-demand delivery service providers.
“As we resume operations in more stores, we will continue to adapt our business model and optimize the use of our resources. We are looking at ways to make it easier and faster for our customers to order our products and at contactless pick-up options,” said Fruitas President and CEO Lester Yu.
“We are harnessing our model of maximizing sales and profits with limited space, including the utilization of kitchen capacity in our food parks to fulfill delivery orders. We will also repurpose or upgrade some stores into delivery hubs,” Yu added.