SMARTPHONE manufacturer realme aims to double its annual global shipments this year to 50 million units, as it guns to retail more 5G-ready handsets in the 22 territories where it is currently present in, including the Philippines.
Sky Li, the founder and chief executive of the smartphone brand, said in 2019, the group recorded a total of 25 million smartphone shipments across the globe, and the Philippines ranked second in terms of total sales in an online marketplace. In the Asean, realme ranks fifth in terms of market penetration.
This feat gave the company, currently still in its nascent stages, the confidence that it could double its shipments to 50 million by the end of 2020.
“The smartphone industry is a very competitive market where brands come and go, and it is fiercely growing as we speak. As a young brand, realme is optimistic it will surpass all the challenges in the industry, and [will] continue [on] broadening our market footprint with the youth as our No. 1 motivation,” he said.
Li added that realme will be launching more 5G devices in 2020, after introducing its first 5G-capable smartphone, the realme X50.