PHIRST Park Homes Inc. (PPHI) recently beefed up its presence in the South, particularly in the Calabarzon area with the launching of PHirst Park Homes Calamba.
Jose Marco Antonio, president and CEO of the Century Properties Group Inc. (CPG), pointed out that the Calamba project, unveiled on November 23, will be developing the initial 9-hectare property with 891 units and a projected total sales value of P1.5 billion. This is the fifth PPHI community after the success of the company’s first four developments in Tanza, Cavite; Lipa, Batangas; San Pablo, Laguna; and Pandi, Bulacan, which collectively sold 4,630 homes valued at P7.7 billion as of October 2019.
With the addition of the Calamba project, Antonio said the PPHI portfolio now covers a total of 91 hectares and 8,799 units valued at P14.4 billion.
“The Calamba project is our fourth residential community in Calabarzon, and the second project in Laguna under the PHirst Park Homes brand. This is also the fifth of 15 masterplanned communities that we are rolling out as part of our business plan to launch 33,000 homes by 2023, and help address the country’s housing backlog,” said PPHI President Ricky Celis.
The Calamba project is expandable to 15 hectares.
Just like the previous PPHI projects, Celis said the Calamba project gives premium to accessibility. The gated residential community is strategically located near commercial centers, churches, hospitals, schools, tourist spots and major transport hubs. It is also 1.5 hours away from Metro Manila, using either Mayapa or Batino exits in South Luzon Expressway.
Being consistent to the PPHI standards, the Calamba project carries the signature 4Cs of the PPHI brand: Complete and well-provisioned homes with a perimeter fence and gate; Conceptive amenities, including an outdoor cinema; Connected living through Wi-fi zones and a shuttle service; and a Convenient and simplified selling and buying experience.
PHirst units start at 40 sq m for P1.3 million (Calista Mid and Calista End with 44-sq-m and 60.5-sq-m lot areas, respectively), while a combined unit is at 80 sq m (Calista Duo with 121-sq-m lot area). A single-attached unit is at 54 sq m (Unna). All units are expandable on the second floor.
Amenities at the PHirst Park Homes Calamba promote health and wellness with bike lanes, jogging paths, as well as activity nodes with the Lil’ Wum Climber, butterfly net, adult fitness station, monkey bars, chinning bars, foot reflexology and basketball court. This is in addition to the community clubhouse with a main pool, kiddie pool, shower room and parking area.
Celis said the 55 percent of the buyers of PPHI are overseas Filipino workers, while 45 percent come from the domestic market. “It is interesting to note that the local market is sourced from OFW income.”
After Calamba, Celis said the company is gearing up for an initial 13-hectare development in Nasugbu, Batangas, with 1,021 units, expected to be ready within December 2019. PPHI is set to launch more communities in North and South Luzon.