PHIRST Park Homes Inc., a unit of Century Property Group Inc. said it will launch two more projects with an initial 1,912 units this year in Laguna and Batangas.
The two upcoming projects can generate an estimated P3.5 billion in total sales value from the units and add 22 hectares to the company’s land bank.
“We are launching two more projects before the end of the year, in line with our goal of rolling out 33,000 homes by 2023. With the consistently strong market demand, PHirst Park Homes continues to be bullish in expanding its footprint in key growth centers in Luzon. We hope families can also take advantage of the opportunity this season to own a brand-new house and lot at a very good price,” PHirst Park president Ricky Celis said.
The 9-hectare property in Calamba, Laguna, with 891 units, will be launched on November 23, while the Batangas project involving an initial 13 hectares in Nasugbu, Batangas, with 1,021 units, may be offered starting December after securing the necessary permits and licenses.
PHirst Park currently has four projects. The first Central Luzon project in Pandi, Bulacan, was launched on October 19, its fourth horizontal community after the 26-hectare PHirst Park Homes Tanza in Cavite, the 20-hectare PHirst Park Homes Lipa in Batangas and the 18-hectare PHirst Park Homes San Pablo in Laguna.
With the addition of the two projects, the company has launched a total of 117 hectares of property, with a total of 10,839 units valued at P19 billion. The company has already completed 517 units and sold 4,630 homes valued at P7.7 billion as of October.
“We go beyond the basics as we bring various innovative design concepts and amenities that would allow residents to fully enjoy their hard-earned investment. By the end of this year, the company will also launch a new system that would further simplify the buying experience to make it easier for buyers to own their very first home,” Celis said
Its projects offer an expandable two-story house and lot, either single-attached or townhouse, that starts at P1.3 million.
PHirst Park is a joint venture company of Century Properties and Japan’s Mitsubishi Corp. The company targets to roll out 11 more out of 15 master-planned communities in the next four years.