Tagaytay City’s finest hotel Taal Vista Hotel’s 80th Anniversary marketing campaign “Here, For Always” was awarded the most Outstanding Marketing Campaign for 2019 by the country’ prestigious Hotel Sales and Marketing Association (HSMA), Virtus Award 2019. Considered as the Oscars of Philippine tourism industry, HSMA Virtus Award 2019 was celebrated last October 14 at Conrad Manila’s Forbes Ballroom and was well attended by movers and shakers of travel and tourism industry, personalities, government units and media partners.
Chosen due to its comprehensiveness, creativity and effectiveness in elevating Taal Vista Hotel’s brand image into new heights, 80th Anniversary – Here, For Always multi-dimensional marketing campaign was created and implemented by the innovative marketing and communications team namely are – Sheena Marie Pelaez, marketing and communications coordinator, Priscilla Mae Ambion, creative artist, and marketing communications head Michael Anthony Sagaran.