COMPETITORS GMA Network Inc. and ABS-CBN Corp. claimed separately on Wednesday that they led the ratings war on different areas last month, with the latter asserting dominance across the Philippines, and the former in its bailiwick areas in the Greater Manila Area.
Citing data from Nielsen TV Audience Measurement, the Gozon-led network said it was able to beat its rival, after gaining a 31.7-percent average audience share in Urban Luzon versus its competition’s 30.7-percent share.
In Mega Manila, it scored an average of 31.7 percent, a 3.6-point difference versus the Lopez-led network’s 28.1 percent.
Urban Luzon accounts for 72 percent of all urban TV viewers in the country, while Mega Manila represents 60 percent of all urban households in the Philippines.
GMA, likewise, led the morning block with 24.9 percent of people audience share versus ABS-CBN’s 24.1 percent; and the evening block with 34.9-percent share compared to its rival’s 32.3-percent share.
In a separate statement, ABS-CBN said it continued to be the No. 1 network in the country with an average national audience share of 45 percent versus its rival’s 31-percent share in September, citing data from Kantar Media.
The Lopez-led entertainment and multimedia conglomerate also claimed leadership in Metro Manila and Mega Manila, where it scored an average audience share of 41 percent and 36 percent, respectively, against GMA’s 25-percent and 31-percent share.
ABS-CBN also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 41 percent, versus GMA’s 34 percent; in Total Visayas with 57 percent versus GMA’s 24 percent; and in Total Mindanao with 51 percent, versus GMA’s 28 percent.
GMA bases its claims to leadership from Nielsen data, which has a nationwide sample size of 3,500 urban and rural homes.
The Lopez-led network sources its data from Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.