Firefly LED has thrown its support to the Ateneo Blue Eagles’s title-retention campaign in the University Athletic Association of the Philippines (UAAP) Season 82 men’s basketball tournament.
Firefly has chosen the Blue Eagles for being one of the most trusted teams in the UAAP—and with a proven track record of success.
The support also covers Ateneo’s women’s and juniors basketball teams.
The partnership was officially signed at the Blue Eagle Gym on Wednesday by Ateneo Assistant to the President for University Athletics Fr. Nemesio Que, SJ, and University Athletics Director Emmanuel Fernandez, and Firefly Electric and Lighting Corp. (FELCO) Marketing Director Erik Riola and Assistant Brand Manager Christine Reyes.
“This is yet a start, hopefully, for a longer partnership we are looking at in the future,” Fernandez said.
Riola, on the other hand, said the partnership with Ateneo will allow Firefly to reinforce the brand’s presence in the UAAP.
“Firefly has been sponsoring premier basketball league for several years now. We consider basketball as one of our equities because it is very much aligned with our core target market,” Riola said.