Entrepreneurs are generally known to be the trailblazers in their field and take the road less traveled. They’re often not in a rush as far as making critical decisions are concerned and take the necessary preparations and steps before taking that big leap.
As far as I3 Chief Executive Officer and Chief Innovator Katherine Alejar is concerned, her network in the corporate sector has considerably inspired and gave her the idea of expanding her business horizons.
“Five years ago, I established I3 because I felt my network was getting bigger and wider,” Alejar told the BusinessMirror in a recent interview. I3 stands for innovate, initiate and integrate.
“Another motivation for me was I wanted to have a higher income,” she added.
Being in the sales business for 19 years, Alejar was confident that she can hurdle the new challenges in her endeavor.
Two months ago, Alejar entered an unfamiliar territory—the health and beauty business. She applied to be the exclusive distributor of Vital Dome in the Philippines. After passing several screenings, she was given the go signal to market the French-developed technology in the country.
Alejar found out it was a challenge because Filipinos are a bit hard to please, especially so that the product is quite new in the local market.
Vital Dome, founded and manufactured in France by Alexandra Gavsevitch and Eric Fauchon, is an advanced infra-therapy ecosystem machine that uses pure far infrared to regenerate the body from within and without
Fauchon and Gavsevitch—both internationally known in the Naturopathy, and Health and Wellness industry—realize that skin body toxins are the real cause of health concerns so they looked into a more effective and natural detoxification process.
One Vital Dome session lasts up to 40 minutes and each session has 36 treatment programs that are personalized and tailored to an individual’s specific needs.
“There is no risk of claustrophobia during treatments because you will be free to stretch or move a little and the heat envelops the entire body through its four-heated zones focusing on the back, chest, legs and feet, making it very safe,” assured Alejar.
Right now, Alejar is trying to convince Filipinos they can benefit from the most advanced and most natural beauty and wellness maintenance machine that uses the far infrared (a vital radiation of the sun), which is the ultimate, most natural, and essential factor for body rejuvenation and healing.
“In this busy and stress-filled world,” Alejar pointed out, “people who bear heavy workloads but who want to look and feel good and lose weight, and those who want to boost their health and well-being are potential customers in the sessions in the Vital Dome. So, that’s practically everyone,” Alejar said.
Alejar is also targeting athletic teams and sports enthusiasts for Vital Dome to improve their physical and mental abilities, better fatigue management, and oxygenation of muscles for a faster and more effective recovery.
“It would be a really good idea for gyms, sports clinics, dermatology clinics, hospitals, salons, saunas and spas to have at least one Vital Dome. Remember, the heat of the far infrared can increase the production of endorphins or the so-called happy hormones so people who do it regularly are happier, healthier people who do not only feel good but also look good,” Alejar concluded.