SINGAPORE—Southeast Asian e-commerce leader Lazada unveiled on Thursday an array of products and services that will further empower its brand- and seller-partners to become major players in the buy-and-sell business across the region.
Launched during the inaugural LazMall Brands Future Forum (BFF) held last week at the JW Marriott Hotel in this city state, these offerings called “super-solutions” seek to address the three “pain” points they face—branding, marketing and sales—and aim to position them well to ride the booming regional e-commerce industry, which, according to Google-Temasek report, is expected to reach $240 billion by 2025.
“It’s about empowering our brands and sellers, small and big, to ensure they become the ‘Super eBusinesses,’” Lazada Group told the BusinessMirror through a messaging app. “The solutions will help us achieve the aim of firing up their growth.”
Among the latest products and services is a series of “Super” campaigns LazMall brands and sellers can participate in to bolster their brand image and better engage with customers. Also included is the new and improved Marketing Solutions Package and Business Advisor Dashboard that can deliver more traffic to the storefronts of brands and sellers and equip them with near real-time information to help them make faster and better decisions to sell more effectively and efficiently.
What’s more, new tech tools like Store Builder are catered for brands and sellers to customize their storefronts to differentiate themselves on Lazada. There are also news feed, in-app live streaming and consumer games that can capture the interest of consumers with higher consumer engagement.
“No seller is too small to aspire, and no brand is too big to be a Super eBusiness. That is why we are thrilled to roll out super-solutions to help our brands and sellers become more nimble in digitizing their businesses and better reach customers,” said Pierre Poignant, CEO of Lazada Group.
Opening up stores on LazMall is now easier for brands and sellers—thanks to these all-encompassing series of offerings rolled out in conjunction with the eCommerce platform provider’s seventh birthday celebration on March 27. Qualified merchants can now use the self-sign up feature, a simplified registration process that can be done in just a few minutes. This is in line with Lazada’s goal of enabling small and medium enterprises (SMEs) to become globally competitive.
“Since the launch of LazMall in 2018, we have seen tremendous growth among our key pioneer brand partners,” Lazada Group President Jing Yin said.
To date, around 1,500 merchants have already signed up to this virtual marketplace within the Lazada app that features curated selection of leading foreign and local brands, top-rated online brands and authorized brand distributors.