SELFIE is the current “opiate” of the Filipinos. This means good business for mobile phone makers as they try to compete for a bigger market share. With this development, mobile phone companies try to outdo each other by developing the ideal selfie phone.
Seeing this, mobile phone maker Vivo has launched the V5 Lite.
“With advanced selfie technology and premium specifications, we are proud to say that the V5 Lite is the most advanced smartphone in its price range,” Hazel Bascon, Vivo Philippines vice president said. The unit is being sold for P9,990.
According to Bascon, they target buyers among students, young entrepreneurs and young professionals.
The market positioning of vivo comes after International Data Corp. (IDC) said there is currently a slowing down in the smartphone business.
“Underlying a slowing down smartphone business, the maturity of the urban market and conquering the rural divide remains as the big challenge to smartphone ownership,” IDC said in a statement.
According to IDC, regional brands, which dominate many developing markets, have made their impact largely through 3G phones, sourced from China’s numerous independent handset plants clustered mainly in Shenzhen.
“The regional brands so far lag behind the global and big international Chinese handset players in 4G and they have looked vulnerable to failing to jump the generation successfully and lose their place.”