By Margarita Medrano-Tupaz
OVER the years the branded residence sector has continued to intrigue developers, investors and customers, offering short-and long-term residents both security, an element of prestige and hassle-free accommodations for business and leisure travelers and local staycationers.
The Ascott Limited has blazed a trail in the serviced apartments industry across the globe because of its topnotch services and state-of-the art facilities, at a very reasonable value.
Ascott Makati recently broke new ground with an extensive renovation. And what better way is there to enjoy and experience this breakthrough than to live it up to penthouse style.
The newly renovated suites, which are even grander and more luxurious, further raised the benchmark in luxury living. The interior design concept fuses together elements of traditional style and contemporary luxury. Surrounded by floor-to-ceiling windows, the Penthouse suite features expansive living and dining areas, designer interiors, lavish fittings, fully equipped modern kitchens, home entertainment systems and wireless Wi-fi Internet connection. The three en suite bedrooms and huge closet spaces are comforts that are truly appreciated by long-staying guests. These amenities all play an active role in shaping the design and décor of the residences, in order that the completed units accurately reflect the brand, down to the finest detail, and experientially convey their brand values. Luxury suites are regarded as up-market accommodations, not just because of the massive indoor and outdoor spaces and views, but also because of the extra effort that is put into the finishing and furnishing of the property. They are indeed all-rounders, offering space, light, vantage points, privacy, personalized services and, above all, style.
There are telltale signs indicating that the serviced apartment sector is experiencing a renaissance, as people who appreciate comfort, style and luxury flock to make the most of this trend becoming even more appealing. Luxury hotels and global brands are now offering “residences”, following the same exact model of serviced apartments, because of an ever-increasing demand. Properties are now seeking out and showcasing cuisine by celebrity chefs, and because Ascott is always ahead of the game, Myron’s Steakhouse opened its doors on the sixth floor of Ascott Makati—offering all-day meals and a delectable continental breakfast buffet, with Asian food offerings.
Joanne Golong-Gomez, general manager of Ascott Makati, said, “Our performance during the months we were going through renovation was unaffected. When we launched the new suites in staggered phases, our bookings peaked even more, and to think that we are not 100-percent complete. I believe that we have yet to see the heydays of serviced apartments and residences.” The Ascott Limited has witnessed sustained patterns of growth in the Philippines, with the expansions of brands in several locations over the past couple of years.
The new and improved Ascott Makati also offers world-class services and lavish facilities that are well-appointed, extensive and personalized, designed exclusively to cater to discerning international business executives and their families. Larger space in comparison to hotel rooms and the ability to self-cater make this the perfect accommodation for family travelers, especially those with small children, who are on extended visits, whether it be leisure or business trips.
To relax and recharge, Ascott Makati has a fully equipped fitness center and tennis courts so that guests could maintain their health and fitness routine.
With the new suites come changes all throughout the serviced residence. Ascott Makati also unveiled a grand and sophisticated lobby, its Executive Elite Lounge, a large ballroom and function rooms. For families who are checked in, the Cubbies playroom will be a surefire hit for both the kids and their parents. The new swimming pool will soon be complemented by a pool bar named Que. For business needs, Regus at Ascott Makati operates serviced offices for lease, meeting rooms and an equipped business center.
Let’s face it, we all find satisfaction in getaways and vacations to see new places and experience new things, to simply pause from our daily routines, enjoy some time alone or with loved ones to soak everything in. And as much as we enjoy these much-needed breaks, our bodies and minds still long for “home” and we crave and welcome anything that makes us feel “at home.” And this is exactly what Ascott provides—a home away from home.