Story & photo by Mia Rosienna Mallari
OPPO is expecting to strengthen its ties with consumer finance company Home Credit Philippines Inc. (HCPI) following the success of its flagship selfie phones in the country.
Now the second leading mobile brand in the Philippines, Oppo is looking forward to bigger sales as the holiday season rolls out.
“The market share is really growing, even the brand performance and market standing are really growing,” Oppo Philippines Inc. Operations Manager Garrick Hung said. “Here in the Philippines we’re striving to outperform what we’ve already achieved.”
A Germany-based market research organization reported that Oppo is currently the second to Samsung as the leading smartphone brand in the country with over 168-percent growth in sales since 2015. HCPI has been the brand’s partner since November of the previous year and has contributed to 30 percent of sales since.
“In every campaign that we have, their average contribution is 30 percent for that particular product,” Hung told the BusinessMirror. “[HCPI] is actually one of our great partners.”
Its F1s made waves in August selling over 19,000 units in the first three days, according to Hung. Nicknamed the “selfie expert”, Oppo F1s features a 16-megapixel front-facing camera with a large aperture that can snap crisp photos even in dimly lit settings.
Through HCPI, F1s, along with other models, were made available for an installment package with zero-percent interest. This, Hung believes, was one of the key selling points of the device.
Hung said Oppo has projects lined up with HCPI until January next year.
“[It] depends on what we have to offer. Definitely, HCPI is a valuable partner and we’re trying to build strategies with them until 2017,” he said.