By Lorenz S. Marasigan
ENTERTAINMENT company GMA Network Inc. has expanded its global footprint with the launch of its new carriers in the Middle East and Singapore this month.
Three new international channels in the Middle East and North Africa were launched this month, with the Filipino network partnering with OSN, the dominant pay-TV network in the region, with 25 countries within its reach.
The linear channels are GMA’s flagship international channel, GMA Pinoy TV; Filipino lifestyle channel, GMA Life TV; and international news channel, GMA News TV International.
GMA Pinoy TV and GMA Life TV were also launched in Singapore, via one of the country’s major pay-TV operators, StarHub, which boasts of 536,000 households subscribed to its service.
“GMA is happy to partner with OSN and StarHub, in order to better address the needs of our fellow Filipinos abroad, by providing them with quality programs across different platforms,” GMA First Vice President and Head of International Operations Joseph Jerome T. Francia said on Tuesday.
He added that, “Specific to OSN, there are segments of our target market that want to see the GMA international channels added to their current OSN subscription.”
OSN subscribers can access the three GMA international channels by upgrading to the “Pinoy Plus Extra” package.
GMA Pinoy TV and GMA on Demand will be available on StarHub TV and StarHub Go, while GMA Life TV will be available on StarHub TV.
Subscribers of OSN Pinoy Plus Extra and StarHub can also enjoy select Kapuso programs on-the-go through any Internet-enabled device.
In the latter part of 2015, GMA launched its broadcast services in Europe, through LycaTV, covering over 16 European countries.
GMA’s international channels are now available in 60 countries and 50 states in the United States and the District of Columbia, through partnerships with the biggest carriers in the international broadcast industry.
The Gozon-led company booked more than P2 billion in net income last year, as the network enjoyed the title of being the urban Filipino television viewer’s preferred network in 2015.