SINGAPORE-based MapR Technologies Inc. announced on February 29 that Lazada Group has selected its converged-data platform to power the latter’s e-commerce operations in Southeast Asia.
Lazada is using MapR to leverage Hadoop and Spark to analyze behavioral data in real time, as well as to centralize and process data from systems located in multiple countries, MapR said.
The 4-year-old Lazada has over 10 million customers in the region as of end 2015. It offers almost 16 million products across more than 13 categories to consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
“Big data is core to how Lazada operates and MapR will play an essential role in helping us realize our goals,” Lazada Senior Vice President John Berns was quoted in a statement as saying. “We are evaluating the document store capabilities in MapR-DB, as well as its ability to manage fast and large amounts of data across multiple data centers.”
Berns said they expect to deploy MapR throughout the company’s operational systems “to provide us with a unified view of our data.”
MapR’s announcement came after the International Data Corp. (IDC) predicts the xCommerce market will grow rapidly in the Asia-Pacific ex-Japan region, rising from nearly $7 trillion in 2015 to nearly $17 trillion in 2019.
“IDC defines xCommerce as an all-encompassing term that highlights the increasingly innovative and complex business models catering to the rapidly changing consumer purchasing behavior over and above the traditional e-commerce models.”