EAST Zone concessionaire Manila Water Co. Inc.’s unit can now implement a full-scale marketing and promotion of its healthy bottled-water offering in Metro Manila, after it gained approval from the Bureau of Food and Drugs to market and sell the product on Friday.
The listed company disclosed that Manila Water Total Solutions Corp. (Total Solutions) received the Certificate of Product Registration for its Healthy Family Purified Drinking Water.
It said that this 5-gallon purified bottled water is produced via a closed-loop fully automated system that guarantees no human contact.
To ensure high quality, the water firm added that it undergoes strict processes overseen by certified water experts.
With a shelf life of six months, the bottled water is directly delivered to the homes of their customers, it said. The product is now available for distribution and consumption in Pateros, Taguig, and select areas of Manila, Makati and Mandaluyong.
Total Solutions plans to expand its distribution in other areas of Metro Manila in the third quarter of 2015.
Its foray into purified-water business forms part of Manila Water’s current organizational transformation in support of its strategy to diversify and sustain the growth momentum.
The Ayala-led water concessionaire serves parts of Manila, San Juan, Taguig, Pateros, Antipolo, Taytay, Jala-Jala, Baras, Angono, San Mateo, Rodriquez, Marikina, Pasig, Mandaluyong, Makati and most of Quezon City.
For the full-year 2014, Manila Water reported a modest growth in consolidated net income to P5.82 billion, or 1 percent higher than P5.75 billion in 2013.