The struggle for eyeballs in the television industry is a battle to become No. 1. The statistics fluctuate but there can only be one superior among the rest. The intensity of all parties has been apparent in the country—making the battle on content and availability more heated than ever. But the numbers don’t lie. As of the end-2014, Cignal is now the “king” in the world of pay TV with over 844,000 Cignal TV subscribers across the nation, surpassing the 20-year incumbent.
Launched just five years ago, Cignal introduced to the Philippines a superior 100-percent digital Pay-TV service. With Cignal’s advanced direct-to-home (DTH) satellite service, Cignal is able to provide its customers digital viewing clarity no matter where they are in the country—even beyond the reach of traditional cable services. Cignal also pioneered the inclusion of high-quality high-definition channels in all of its plans. And according to a recent AC Nielsen study, Cignal fared far better than the other providers in the category of image clarity consistency of clarity, and the right balance of colors.
Aside from clarity, Cignal is the titleholder for its coverage and availability as it can provide clear-cut television resolution anywhere in the country. From the dense urban dwellings, to far off rural homes, to secluded resorts and to the tops of mountains, Cignal can deliver. More and more homes across the Philippines are now able to enjoy clearer TV reception and a wider choice of channels that suit every member of the family. For instance, Cignal was able to provide valuable TV entertainment and information to far away communities in the Spratlys Island where the reception of other TV providers could not reach.
Content is another attribute to Cignal’s superiority. There is an assortment of channels that fit every type of personality whether you’re a kid or a kid-at-heart, a lifestyle type of woman or a sports-action buff. Cignal is also known to have brought many firsts in the local Pay-TV industry. For the young ones who think they’re too old for the regular Disney channel, they can watch their favorite Marvel heroes and Star Wars Jedi in Disney XD in HD. For the news watchers there is CNN in HD. And for the basketball fanatics, Cignal offers the NBA Premium channel in HD—no need to add to your plan since its included in plans as low as P630 per month. Also for an overall cinematic mood, there is Dolby Digital Plus Surround Sound available in several channels.