Data-privacy compliance a competitive edge for Philippines companies

In the information age, compliance to data-privacy and data-protection regulations are considered by organizations as a competitive advantage in their business operations. This was confirmed by contact-center managers and data-protection experts at the recent Data Privacy Asia conference organized by the Contact Center Association of the Philippines. (CCAP).

Contact-center clients look for more than just capacity and capability of the work force, they also look at the utilization of industry best practices in data and network security, as well as international compliance with data-protection and data-privacy regulations.

This was revealed by CCAP President Jojo Uligan. “Customer experience is crucial and, as service providers, this [is] what we are focusing on. When customers are aware that their data is secure, this translates to more business for industry,” Uligan said.

Present at the event were international experts in data privacy and protection, as well as the Philippines’s Data Protection Authority, the National Privacy Commission.

Privacy Commissioner Raymund Enriquez Liboro revealed that companies complying with the Data Privacy Act (DPA) of 2012 have a competitive edge when in comes to data protection and privacy. The DPA promotes international best practices in data protection comparable to data-privacy frameworks, such as the European General Data Protection Regulation (GDPR) and the Asia-Pacific Economic Cooperation Privacy Framework.

“With Asean integration coming up soon, companies in the Philippines need to implement their data-protection and data-privacy obligations not only to keep their existing clients, but also assure future growth.” Liboro said.

Malcolm Crompton, former Privacy Commissioner of Australia was also at the event to explain why having a privacy-management plan is essential for organizations to ensure the longevity and competitiveness of their business. “With the successful implementation of privacy-management plans, companies can expect; increased business, enhanced reputation, more satisfied clients and improved adaptability to change. The company’s greatest asset is data, organizations’ need to rethink the risks associated with data processing in order to manage them effectively.” Crompton added.

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