No cost to govt, PCO says of ‘Bagong Pilipinas’ branding drive that draws cheers, jeers
THE logo for the newly launched “Bagong Pilipinas (New Philippines)” branding campaign of the Marcos administration was done at no cost to the government.
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THE logo for the newly launched “Bagong Pilipinas (New Philippines)” branding campaign of the Marcos administration was done at no cost to the government.
The European Central Bank (ECB) probably won’t be able to declare the end of its historic cycle of interest-rate increases anytime soon, according to President Christine Lagarde.
SINGAPORE—As the United States and China vie to establish new partnerships and expand influence with Asia-Pacific nations, the top defense officials from both nations are preparing to try to win support this weekend from their regional counterparts, diplomats and leaders at a security forum in Singapore.
Asian leaders accustomed to straddling the US-China divide are increasingly nervous that tensions between the world’s two superpowers could spiral toward conflict, with a series of decisions on both sides making it harder for Beijing and Washington to find common ground.
“A COUNTRY Brand is built on two main pillars—business and tourism. Within those two clearly defined categories, you cover all the different elements that make up a Country Brand,” said international communications expert Didier Lagae. “Business covers living and working, investing and exporting. Meanwhile, the high volume of income that tourism contributes each year to the GDP [gross domestic product] of most countries, makes it a strategic sector that governments usually can’t afford to ignore,” said the multiawarded public relations professional in an interview with PR Week on February 18, 2021.
COMMUNICATION is not only the cornerstone of a happy relationship; it plays a key role in appreciating your partner’s emotional needs and resolving issues.
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