PHirst Park addresses the disconnection in modern living

In Photo: Traditional Filipino games with a twist called “PHirst Games” take center stage in PHirst Park Homes Lipa (artist’s rendition).

ONE of the benefits of technology is connecting people wherever they are but at the same time, it also eliminates the personal touch.

In the property sector, PHirst Park Homes is addressing this challenge of modern living by developing the PHirst Park Homes Lipa in Batangas—a project that emphasizes real interaction while having fun playing outdoors.

An artist’s rendition of PHirst Park Homes’s Calista units, which are completely expandable for growing families.

To be launched within the second half of 2018, the 20-hectare horizontal community offers beyond-the-usual amenities so families can rediscover the joys of engaging in outdoor activities.

Aside from having a village clubhouse, swimming pools for adults and kids, and playgrounds, PHirst Park Homes Lipa features conceptive amenities that promote a home-in-a-park experience.

Loren Sales, PHirst Park Homes customer management group vice president,  told the press in a recently familiarization tour that they will introduce traditional Filipino games with a twist called “PHirst Games” to make the younger generation appreciate the beauty and the joy of activities during the pre-social era. She said the project will have activity nodes  for piko (hop pod), patintero (base pod), taguan (maze pod), tumbang preso (treble pod with a giant pamato), and holen (marble pod).

She said, “It’s a part of their childhood that parents can share with their kids, apart from encouraging them to rediscover how enjoyable it is to play outside, but still within the comforts of home, in a safe and secure environment.”

An artist’s rendition of the swimming pool for adults and kids with a water play area.

To reinforce family bonding, PHirst Homes Lipa will have an open-air cinema for families to enjoy their favorite movies under the stars—“A unique amenity that is not commonly found in other villages,” Sales added.

It will also encourage an active lifestyle at PHirst Homes Lipa will have an outdoor gym, a basketball court, hike lane (trek lane), a biker’s lane (pedal lane) and a jogging lane (track lane). “PHirst Park Homes is designed as a community of interaction. This way, families also get to bond with neighbors through fun and healthy activities, and they don’t need to spend much to enjoy,” she said.

Located in Barangay San Lucas, Lipa City, the development project is right behind the 470-hectare industrial park Lima Technology Center. Schools, dining outlets and leisure establishments are close by, with SM City Lipa an 18-minute drive away.

Sales stressed that PHirst Park Homes Lipa’s set of conceptive amenities is just one among its 4Cs, or superior values that describe the project as complete, conceptive, connected and convenient.

PHirst homes are “complete” with a perimeter fence and gate, finished ceiling, flooring and bathrooms, a garden or carport provision and an expandable unit layout. She noted “conceptive” amenities provide a home-in-a-park experience, where residents get to enjoy health, fitness and community bonding activities. Residents will stay “connected” to life’s essentials through Wi-fi zones and easy access to modern conveniences. A simplified buying process also ensures a “convenient” experience.

Families will enjoy the open-air cinema at PHirst Park Homes Lipa (artist’s rendition)

Four types of home configurations are available and are very competitively priced. A 40-square meter home starts at P1.2 million with a P9,000-monthly amortization.

“PHirst is raising the bar for first home buyers by giving them the most value out of their hard-earned savings, giving them an experience of a legacy home that is beautiful and future-ready, as well as a community that is safe, secure and fun,” Sales said.

PHirst Park Homes was formed by the Century Properties Group Inc. to address the dearth of supply of homes with more than 50 percent of the Philippine population with no homes to live in. CPGI said the root of the problem was caused by the lack of supply of homes developed in the country and the inability of the market to afford the available homes offered today.

CPGI group saw as both a challenge and opportunity to penetrate the market and fill a certain need, especially in the affordable housing segment. This paved the way to the creation of PHirst Park Homes.


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