List Sotheby’s International Realty is expanding its foothold in the Asia-Pacific region, with the opening of new offices in three Southeast Asian countries, and the expansion of its Singapore office which will serve as its Southeast Asia regional headquarters.
List Sotheby’s International Realty is known for its strong international presence, and the company’s key strength lies in the combination of established expertise in domestic real estate with a global network.
To date, List Sotheby’s International Realty has 15 offices in the Asia Pacific region. This includes 10 offices in Japan’s major cities such as Tokyo and Yokohama, two offices in Hawaii and one office each in the Philippines (opened in 2016), Singapore (2017) and Hong Kong (2017). A new office in Bangkok, Thailand will open in September 2018.
With the aim to affirm its position in the real estate market as the Asian gateway to major cities in Asia-Pacific, List Co., Ltd, which owns List Sotheby’s International Realty, has also signed agreements with Sotheby’s International Realty Affiliates LLC to expand into Indonesia and Vietnam. With operations in both countries projected to start in 2019, List Sotheby’s International Realty would become one of the largest regional real estate brokerages in Asia with presence in major cities.
“Because of geographical and economical closeness, the addition of Indonesia and Vietnam to our current portfolio of locations will facilitate more cross-border transactions, which will be beneficial for all stakeholders, including our clients, employees, and agents,” said Hisashi Kitami, president and CEO of Japan’s List Group and List Sotheby’s International Realty.
As a comprehensive real estate company, List Sotheby’s International Realty has built up a one-stop service framework across the entire group, catering to diverse clients’ needs, including luxury residential brokerage. Making the most of the brand’s extensive knowledge of the domestic and overseas markets, and with specialised information from all over the world shared with each office, List Sotheby’s International Realty is changing the traditional concept of real estate transactions.
In the coming years, Kitami plans to connect major cities in Asia through the List Sotheby’s International Realty brand, and for the company to stand out as an all-in-one real estate company in the region to capitalise on the increasing property needs from both within and outside of the Asia-Pacific region, and contribute in vitalising the local markets.
Kitami views Asia as the region where continued growth in both the economy and population is expected. Commenting on the Asian market outlook, he said that the real estate needs in Asia is not only increasing but also becoming more diversified, and he expects the trend to continue, citing examples of international High Net Worth Individuals (HNWI) in search of investment opportunities in Asia; HNWI from Asia looking for investments outside; as well as residential demands and needs from the emerging middle/upper income class in Asia.
In addition to the increase of List Sotheby’s International Realty’s presence, the company offers clients probably the largest distribution network that will maximize the exposure of their properties for sale or lease. Not only does it mean that buyers get a wider selection of exclusive homes, sellers also get more exposure and reach out to more prospective local and international buyers, with the highest level of service they can expect from the company’s real estate professionals.
The distribution network involves having the company’s property listings being distributed through a cascading network of marketing platforms including the websites of Sotheby’s International Realty affiliates, as well as prominent global media companies and real-estate focused websites, such as The New York Times, The Wall Street Journal, The Financial Times, Juwai.com from China, and many others.
Besides the strong network of distribution channels, the company also focuses on empowering the relationship managers by arming them with the latest market intelligence. In addition, List Sotheby’s International Realty is also investing in technology to maximize efficiency and efficacy in its daily work processes as well as to further harness the power of digital marketing.
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