ONLINE retail platform Lazada has officially launched the biggest online mall in Southeast Asia and is set to offer discounts of up to 90 percent to shoppers on September 9 with its early Christmas sale.
Dubbed LazMall, the largest e-commerce shop features almost 1,000 authentic brands with over 70 million product listings. These include top-rated online brands, as well as authorized brand distributors of products including Apple, Samsung, Xiaomi, JBL, Philips, Mac, L’Oreal, Dove, Olay and Levi’s, among others.
Lazada Philippines CEO Ray Alimurung said this offering cements the company’s leading industry position by “continuously innovating and redefining the shopping experience for shoppers and brands.”
“LazMall is the new way to shop and we are very excited to transform e-commerce into the preferred shopping and selling option of every Filipino,” he said.
The combination of a wide array of brands and improved customer experience is the direct result of customer feedback, giving them “all they ever wanted”—100-percent authentic products, 15-day hassle-free return policy, and next-day delivery.
Trust in shopping platforms is also one of the main factors for Lazada to put up the LazMall.
A majority (65 percent) of consumers feel comfortable purchasing from merchants they have never heard of before if they trusted the e-commerce channel.
As consumers continue to shift their shopping habits online, sellers of all sizes can take advantage of its unique seller tools, such as the LazMall badge, Flagship Store and Seller Picks to improve their conversion rate, earn their customers’ confidence and sell more.
Alongside the unveiling of the Web-based retail shop will be the kick-off of Lazada 9.9 Sale on Sunday, September 9, giving shoppers the best bargains for their early Christmas and year-end shopping or personal indulgences.
This regional retail promo will service six countries: the Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam.
The 9.9 Sale is one of the campaigns leading up to the more major ones like the Online Revolution and Grand Christmas Sale.
Lazada Group is majority owned by Alibaba Group Holding Ltd. Launched in 2012, the company pioneered the e-commerce ecosystem in Southeast Asia.
It has 155,000 sellers and 3,000 brands serving 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data and service solutions.
With 300 million Stock Keeping Units available, Lazada offers the widest range of products in categories from consumer electronics to household goods, toys, fashion, sports equipment and groceries.
This shopping portal offers multiple payment methods, including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners.