Small enterprises based in Central Luzon are expected to earn P42.8 million from a trade fair that will exhibit products from the region.
More than 150 micro, small and medium enterprises (MSMEs) are set to participate in the 20th Likha ng Central Luzon Trade Fair from October 10 to 14. They target to generate P42.8 million in sales, as they showcase some of their region’s famed products.
The annual trade exhibit will feature a variety of products of MSMEs from the seven Central Luzon provinces, including processed food, furniture and home furnishings, wearables, such as fashion accessories, bags and footwear, and gifts and holiday decors. Some enterprises are also penciled to promote their organic products and cosmetics.
Each of the seven provinces will also carry their respective branding during the trade show. Aurora will be marketing “Siempre Aurora”; Bataan, “Galing Bataan”; Bulacan, “Tatak Bulakenyo”; Nueva Ecija, “Taas Noo Novo Ecijano”; Pampanga, “Love Pampanga”; Tarlac, “Natural Tarlac” and Zambales, “Zambales Finest.”
Philippine Exporters Confederation Inc. Central Luzon Executive Director Malou V. Balano said the trade fair could be an opportunity for MSMEs to expand their market. She claimed a number of Likha ng Central Luzon frequenters are now indirect exporters, while one is preparing to become a direct exporter.
“Some of the regular participating companies have moved up to being indirect exporters, as they have consolidators exporting their products abroad, [such as to] the United States and Middle East,” Balano said.
The trade exhibit will also feature new products, packaging and label designs under the One Town, One Product Next Gen of the Department of Trade and Industry (DTI). The program provides MSMEs with an assistance package targeted to improve quality, design, standards compliance, branding, among others, of their products.