Government first
Much has been said lately about the private sector being part of the solution to the traffic problem. Government definitely cannot do it alone and we in the private sector need to appreciate that and do our part. But there are many things that government can do immediately—simple and doable actions that can contribute in a big way in lessening the traffic burden. And if it is the government that leads the way, not only will the level of success be higher, but also the message of exacting sacrifice from everyone becomes even more heartfelt.