Toyota inaugurates Silang dealership

In Photo: The newly inaugurated Toyota showroom in Silang, Cavite

Story & photos by Randy S. Peregrino

TOYOTA further expanded its strong presence in Southern Luzon with the opening of its newest dealership in Silang, Cavite.  Owned by Toyota Silang Cavite Inc.(TSC), the company recently inaugurated its new branch at Km. 45, Barangay Luksuhin along Aguinaldo Highway.

The spacious service bay with electronic lifters, wheel alignment and carwash area

Gracing the occasion were TSC Chairman Eddie Jose and TSC President Lovell Gopez, along with other TSC officers and employees.  Also present were none other than Toyota Motor Philippines top executives, namely, Vice Chairman Alfred Ty, President Satoru Suzuki, Senior Vice President for Marketing Services Jose Maria Atienza and Executive Vice President for Marketing Services Kei Mizuguchi.

The new dealership sits on a capacious 2.5-hectare property with an expansive driveway and generous parking areas up front and beside the building. Designed by Arch. Gene Go, the building layout boasts a captivating façade with an all-glass front panel to attract more natural daylight and to make cars on display more visible from the outside.  The expansive showroom alone, which consists of four bays, is already at over 500 square meter (sq m) and can easily accommodate about 12 cars on display.


But the display area is just part of the approximately 2,000-sq-m covered section.  Here you can find the reception area, administrative offices and waiting area, among others.  There’s even a spacious and cozy waiting corner with comfy sofas to sit on while watching TV.  And if that’s not enough, there are three separate New Car Release waiting rooms that are also cozy for customers to relax while expecting for their brand-new cars.  This is apart from the already-expansive service reception area with enough seats to accommodate more than 20 customers.

Lodging the biggest space is the service center with a sprawling 3,000-sq-m floor area of fully equipped service/repair bays fitted with electronic lifters.  Its entrance is strategically located at the right side of the property.  From there, customers can access the covered parking slots while waiting to be assisted.  Near the entry, there are two electronic lifters for the express maintenance lane, while on the other side are four lanes commissioned for carwash service.  Adjacent to the left are the job control and parts issuance rooms.  As you further enter the compound, there are more space on the right side for servicing cars with six more lifters and one for wheel alignment.

Situated along Cavite’s major thoroughfare, the location offers an easy access for motorist traveling the highway in both directions.  More important, the new site would address the growing market in the region. Now that Toyota Silang Cavite Inc. opened its doors to the public, residents nearby and those within the neighboring proximity can definitely take pleasure in experiencing world-class service or simply enjoy checking out the finest Toyota vehicles firsthand.

Image Credits: Randy S. Peregrino

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Randy is our contributing writer for motoring and journey sections. If he is not doing test drives for monthly feature stories, he finds delight in covering travel events once in a while. His passion for cars goes beyond appreciation and knowledge as he takes pleasure in fixing stuff all by himself - as long as he have the right tools. Previously, he led teams of associates in the BPO industry from several offshore companies for almost a decade. He is a proud Thomasian.