There’s still hope for local cinema

In Photo: Daniel Padilla and Kathryn Bernardo

THANK God the Crazy Rich Asians fever is waning. Not that I’m complaining as I was gingerly entertained by the movie and by the book, and I’m genuinely happy for its success. But over and over, the Crazy Rich Asians mania has flooded my social-media timelines. I would barf and kick myself 200 more times in the head if I ever see another caption that goes “We’re crazy and Asian…but not rich” one more time.

There’s also the Miss Granny mania. While it’s a lot tamer than Crazy Rich Asians madness, I was also hit by posts of people watching it and their short reviews of the movie.

Now it’s Kathniel fever and their latest blockbuster, The Hows of Us, that’s conquering my timelines.  I haven’t seen the latest Kathryn Bernardo and Daniel Padilla-starrer but if I were to believe the daughter of one of my friends, “it’s the perfectest movie of all time.”  To say she is a diehard Kathniel fan is an understatement. She was almost rushed to the ER when the loveteam finally admitted that they’re a real-life couple.

Anyway, my daughter’s friend watched the movie with her cousins and their matching parent chaperones, and all of them can only gush how it’s the “perfectest” movie.

All I can think of is how wonderful that all three movies made a killing at the box office and that cinema is still alive

After the reportedly abysmal performances of Cinemalaya and Pista ng Pelikulang Pilipino, this is welcome news—that, yes, there’s remains a cinema audience. But the battle is far from over.  Moviemakers should still find a way to lure the madlang people into watching their movies and, hopefully, we find a balance wherein even the non-formulaic Pinoy films are supported. Same way the Koreans and Iranians and the Japanese support their local cinema. I sincerely hope that one day we can achieve this.

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SKYCABLE earned local and international honors at the 2018 PANAta Awards in Makati and the Faxies Awards in New York for its marketing campaign for Game of Thrones Season 7.

The winning campaign, dubbed #GOTOnSKY, was recognized in the Marketing for a Continuing Series category for creating innovative multimedia publicity about the HBO series among Pinoy fans at the Faxies awards. It competed against HBO (for Curb Your Enthusiasm Season 9), E! Entertainment (for The Arrangement), WeTV (for Bridezillas Museum of Natural Hysteria) and USA Network (for What’s Cooking With Julie Chrisley).

Meanwhile, the same campaign won a bronze award for Brand Builder Excellence in Marketing Innovation at the PANAta Awards of the Philippine Association of National Advertisers.

In order to create buzz about the return of Game of Thrones on cable via HBO, Skycable produced promotional stunts on various platforms. Among their executions was a commissioned cover of the Game of Thrones opening theme by a local folk group Kontra Gapi, which used traditional percussion instruments. This trended on social media worldwide.

To further generate widespread interest to watch Game of Thrones on cable and online via HBO Go, Skycable also implemented on-ground activations featuring the iconic iron throne in select malls and TV programs (Tonight With Boy Abunda and Myx Daily Top Ten). An online video showing how Game of Thrones brings families together also created a lasting impression among netizens as it garnered almost 3 million views on Facebook.

The milestone solidifies how Skycable continues to achieve its mission to bring quality content close to more Filipinos on cable and online. Visit www.mysky.com.ph to learn more about its innovative services.

Jet is our weekly columnist for Show section under Life. When not hobnobbing with stars and starlets (or crashing their events for fun), he loves filling his head with pop culture trivia (which comes in useful sometimes when he answers a Facebook personality test or two). He loves listening to music but is tone-deaf, watching volleyball but is a klutz and shopping but is always broke. Previously, he was a publicist, talent handler and script writer for various TV shows, concerts and events. He is, next to Gerard Ramos, Madonna's most die-hard fan.

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