TAGAYTAY Highlands, a high-end leisure development project of the SM Group of Cos. is making waves again in the luxury market by introducing new projects to attract more buyers and capitalize on the current property boom in the country.
Mabe de Goitia, assistant vice president for marketing, told the media recently that the company has rolled out new projects in the sprawling 1,200-hectare facility—Horizon Terraces, Sycamore Heights, Pick and Pay, Saratoga and Plantation Hills.
Horizon Terraces, a condominium-townhouse is available in single and double bedroom that comes in 40 square meter to 66 sq m, respectively. Units in Horizon Terraces are priced P7.6 million to P9.6 million. De Goitia said Horizon Terraces is Tagaytay Highlands’s most refreshing take on holistic living, as it offers a mix of Asian-contemporary garden villas and suites designed to look out at the postcard-pretty Taal Lake and Volcano, Mount Makiling, the Midlands Golf Course and its own central park.
For clients who want Asian-inspired design homes, de Goitia said Tagaytay Highlands is offering Sycamore Heights. She added clients can buy lots starting at 300 sq m to 600 sq m. The price of properties ranges between P5 million to P11 million. “Buyers of Sycamore will also have the opportunity to get a clearer glimpse of Taal Lake and Taal Volcano”.
De Goitia said Tagaytay Highlands offers the Saratoga for the lovers of American-themed homes. Lot prices are between P18 million to P21 million.
As part of the company’s corporate social responsibility program, de Goitia said Tagaytay Highlands launched Pick and Pay, a 2-hectare lot leased to farmers to plant organic vegetables. The sales of the vegetables all go to the farmers and the company only gets a small portion to pay for the water bill.
De Goitia added the pocket farm Plantation Hills allows any member-resident to buy and use as farming place for their chosen crops.
Through Woodlands Point, she said Tagaytay Highlands has also developed as a strong niche in mountain resort. As expected, the prices at Woodland are “mountain-high” ranging from P45 million to P56 million.
The log cabins of Woodlands Point feature Western red cedar accents and elegant detailing of glass and stone. Because it is nestled in one of the highest elevations in Tagaytay, it provides awe-inspiring views of the Highlands golf course, Laguna de Bay, the Canlubang countryside and the verdant mountains.
Meanwhile, de Goitia said Tagaytay Highlands is also promoting Vireya Vireya, the first and only tropical resort community in Tagaytay Highlands From this vantage point, she added the Taal Lake shimmers in the distance as Mount Makiling hovers into view.
Phillip Medina, marketing director of the mountain resort, said the main factors why Woodlands Point remains hot among buyers are the “location, climate and exclusivity.” Maintaining quality requires huge financial resources. He said the company spends above P100 million a month in utilities alone. “Our expense to maintain the quality of our place is bigger than in many municipalities,” Medina pointed out to business reporters during the tour held on March 8.
In due time, Medina said Tagaytay Highlands will embark on future expansions.
Since starting as a weekend getaway, de Goitia said Tagaytay Highlands has constantly evolved into one of the country’s most luxurious resort communities.
She said the exclusive, members-only club facility is now a township—a thriving mountain resort residential community with themed residential developments that cater to the most discriminating tastes.