Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?
Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens and steam emerges. A barista grabs the mug, dries it and prepares Patton’s order—a 16-ounce Starbucks double espresso on ice.