BICYCLE brand Specialized opened its first store at the Mall of Asia’s SM By the Bay in Pasay City on Wednesday hoping to give bike enthusiasts easy access to top-of-the-line bikes and accessories.
“We want to serve the riders where they are and, at the same time, make it convenient for them to get that one-stop bike shop experience,” Gruppo Innovare Corp. Customer Development Director Ritchie Santayana said.
Specialized will also open concept stores in Pasig City and Maginhawa Street in Quezon City.
The store offers a wide range of products from trail to road, race bikes and triathlon bikes.
Filipino riders can expect smooth transactions from the store’s services, such as a bike test program, servicing and advanced bike fitting system of Retül Match and Vantage.
Specialized introduced the all-new 2019 Shiv Disc, a triathlon bike that promises unprecedented aero design and storage of fuel and hydration to last the whole race.
“There’s also the fastest road bike, the Venge, and the lightest race bike ever made, the Tarmac,” Santayana said.