BUDGET accommodations platform RedDoorz targets to triple the number of its rooms and properties within the year, as demand for the service continues to increase with revenues from the local hospitality industry expected to grow to $663 million in 2019.
RedDoorz COO Rishabh Singhi said his group aims to add 150 properties to its existing 100 properties, which translates to about 7,500 rooms in total from only 2,500 rooms today. The company essentially partners with property owners to convert their existing rooms to standardized RedDoorz branded rooms.
“We are an asset-lite hotel chain, and we are a low-touch and high-tech hotel chain, which allows us to expand really fast. Since we do not have to wait for an investment to mature, we can expand really fast,” he said.
The company’s expansion, Singhi noted, would mean opening in more cities in the Philippines, including tourist-heavy destinations such as Boracay, Iloilo, Bohol and Baguio.
“We have plans to start expansion into new cities in the second half of this year,” Singhi said.
Currently, RedDoorz properties are available in Metro Manila, Metro Cebu, Davao, Pampanga and Tagaytay.
“We’re trying to solve the problem of this unnamed, unbranded, small, mom and pop hotel, and there are lots of them. We are solving the problem for them, trying to give them the brand, technology and training to be more open to the new-age millennial customer and to have the kind of services customers are expecting,” Singhi added.
Aside from the Philippines, RedDoorz is present in Vietnam, Indonesia and Singapore.