THE Philippine Savings Bank, better known as PSBank, the thrift-bank arm of Metrobank, sees that the battle among banks would not only be in market penetration, but also in customer service.
PSBank President Vicente Cuna Jr. said this year, stiffer competition is expected among banks in increasing their market share and maximizing talents under Asean economic integration.
“This is why we are enhancing our customer-service training programs and rapidly transforming our branches into robust sales channels so they can more proactively respond to the needs of our customers for broader financial options,” Cuna said.
“As regulators push to further strengthen the financial system, we anticipate tighter banking regulations and more stringent capitalization requirements to meet future business demands,” he said.
Amid all these challenges, Cuna said they are focused on a single purpose which is to help make their customers’ lives better.
Currently, PSBank is a top lender in the auto and mortgage loans markets among thrift banks. It continues to pursue its strategies of providing exceptional customer service, and prudently manage risks to operate efficiently.
“The Philippine economy is as strong as it has ever been and we have every reason to believe that PSBank will remain relevant and responsive to Filipino consumers today and in the future,” he said.