FILIPINO’S consumption of in-home snack food rose up to 13 percent in the total snack category in the Philippines from March 2015 to March 2017, as revealed by Kantar Worldpanel.
From P4,524 in 2015, Filipino households spent P4,904 on snack foods in 2017, which refer to biscuits, snacks, instant noodles, spreads, ice cream, cheese, pasta and rice soup.
Kantar Worldpanel tracks the in-home shopping behavior of 3,000 homes in urban and rural areas in the Philippines, summed up that Filipinos 10 percent more on snack food per trip on the average during the three-year period.
Biscuits, snacks and instant noodles are the highest shares in peso spend compared to other Filipino’s favourite snack foods category. However, if other snack foods, such as spreads, ice cream, cheese products and pasta were included, purchases have increased by 13 percent from 2015 to 2017.
Homes in the National Capital Region (NCR) and the Visayas purchase snack food more than the average Filipino, with its total contribution to sales at 35 percent. NCR households spend 7 percent more than an average household on snack food, while Visayas homes spend 5 percent more. Meanwhile, Filipino shoppers in class ABC homes have a higher tendency to purchase snack food, accounting for 14 percent of total peso sales. Class ABC homes would spend P65 per trip on snack food versus that of a typical household’s P32.
As expected, homes with children aged 3 to 12 make up 41 percent of registered total peso sales of snack food in the country. An average home spends P4,904 on snack food, while homes with children spend P545 more, or a total of P5,449 on snack food.
Rizal Raoul Reyes and Kaye Escaño