Petron releases 2018 Lakbay Alalay program

In Photo: Local Station Marketing Head Bong Paguia (from left), Assistant Vice President for Marketing Ana M. Neri, and Local Station Marketing Associate Cheska Garcia administer the Pledge of Commitment during the event

PETRON Corp. recently released its comprehensive program for this year’s Petron Lakbay Alalay.

For the past three decades, this initiative is now the country’s longest-running motorist roadside assistance program. Since then, it has evolved from a small group of Petron employee-volunteers spending their Holy Week break by providing various emergency assistance to motorists into a comprehensive year-round program. By assisting motorists experiencing car-related problems such as overheating, flat tires, to name a few, the program ensures and promotes that with Petron, “the best ang biyahe.”

Petron Lakbay Alalay official logo. Petron Corp.

“This program is Petron’s way to give back to the motorists by extending their [volunteers] time and effort in offering the best services that Petron can offer,” Petron Corp. Assistant Vice President for Marketing Ana M. Neri said.  Petron Lakbay Alalay has expanded its focus by not only guaranteeing a roadworthy vehicle, but also going the extra to take care of both of the driver’s and passenger’s well-being. This makes the Petron Lakbay Alalay program now part of every traveler’s journey—starting with the trips and extending even to homes during the holiday travels.

To ensure that vehicles are roadworthy and properly maintained, participating Petron Car Care Centers and service stations offer free safety checkups. In fact, car owners can also enjoy the convenience of having a preventive maintenance service, if needed, using Petron’s range of world-class products. Also, part of the initiative are public information materials including safety reminder banners like “Seatbelts save lives” and “Helmets on, headlights on,” visibly installed along major thoroughfares.  Further, recognizing every Filipinos’ prayerful nature, Petron is also encouraging everyone to do the Driver’s Prayer every time they get behind the wheel.

This year the Petron Lakbay Alalay road-safety component—tagged as the Best Biyahe Caravan—will also visit seven schools, three communities, including three malls, in addition to the usual station activations during the long holiday weekends. So, whether it’s a road trip or just spending time at home, Petron also has its Bisita Gasulista campaign to ensure the safety of your family by checking your Petron Gasul liquefied petroleum gas tanks to ensure that it’s free from leaks and other hazards.

In order to serve motorists during the Holy Week, there will be Petron Lakbay Alalay activations on March 28, from 7 a.m. to 4 p.m., and on March 29 (Holy Thursday) from 4 a.m. to 5 p.m. at the following Petron service stations in North Luzon. These are in PEC1 Nlex, Marilao Bulacan; Lakshore Nlex, Mexico, Pampanga; Parkville Kilometer 42 Plaridel, Bulacan; and TPLEx Km 134 Northbound, Pura, Tarlac.  As for the South Luzon, PEC3 Slex, San Pedro, Laguna; PNCC kilometer 44 Slex, Silangan, Cavite; and Star Tollways, Malvar, Batangas are the identified stations. In the Visayas, the stations are West Diversion Road, Mandurriao, Iloilo City; Cebu North Road, Tabok, Mandaue City, Cebu; and Law-An, Talisay, Cebu. As for the Mindanao region, the stations are National Highway, Bo. Bulua, Cagayan de Oro City, Misamis Oriental; Barangay Kauswagan, Cagayan de Oro City, Misamis Oriental; Diversion Road, Buhangin, Davao City; and National Highway, Ulas, Davao City, Davao del Sur.

Meanwhile, on March 31 (Black Sturday) from 7 a.m. to 4 p.m., and on Easter Sunday from 10 a.m. to 8 p.m., the Petron Lakbay Alalay teams will be at PEC2 Nlex, Bocaue, Bulacan and TPLEx kilometer 134 Southbound, Pura, Tarlac stations in North Luzon and Star Tollways, Lipa City, Batangas and MATES, Slex kilometer 44, Silangan, Cavite stations in the southern area.

Since its initial launch in 1986, Petron Lakbay Alalay continues to be driven by the Lakbayanihan spirit of Petron employee-volunteers. This passion to serve has been nurtured for more than 30 years, continuing to promote safety through empowerment. This tradition of volunteerism is being passed on to the next generation of Petron’s rising stars, who will continue to find ways to give Filipino motorists the best ang biyahe experience with Petron.

Image Credits: Randy S. Peregrino

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Randy is our contributing writer for motoring and journey sections. If he is not doing test drives for monthly feature stories, he finds delight in covering travel events once in a while. His passion for cars goes beyond appreciation and knowledge as he takes pleasure in fixing stuff all by himself - as long as he have the right tools. Previously, he led teams of associates in the BPO industry from several offshore companies for almost a decade. He is a proud Thomasian.