A STAR is destined to rise in the eastern part of the metropolis, as Ortigas & Co. launched on March 20 Ortigas East (formerly Frontera Verde).
“Ortigas East is designed to bring connected living in a progressive urban neighborhood. Complemented by an improved road network and transportation access, Ortigas East is going to be Metro east’s prime residential, business, lifestyle and entertainment hub,” Ortigas & Co. President and CEO Jaime E. Ysmael said.
Given its location straddling the avenues of C5, Ortigas and Julia Vargas, Ysmael pointed out in his press presentation that the 16-hectare Ortigas East is being positioned as the most accessible urban neighborhood. Company officials believe that Ortigas East is going to revitalize the C5 township corridor, and serve as a natural extension of the Ortigas Central Business District.
The P50-billion redevelopment, which commenced at the start of the year, will be done in three phases. The company is investing P18 billion for the first phase, which will introduce to the estate new office, residential and retail components.
The Ortigas East vision
Ortigas & Co. partnered Callison RTKL for master planning and Langan for seismic analysis. Under its vision, the firm envisions a community spacious enough to allow for maximum mobility and complete with utilities and amenities that enable convenience while also minimizing environmental impact. It also tapped Manila Electric Co., Manila Water, and DCCD Engineering to further prepare and enhance the features of the property.
Spaces for movement and leisure
Ysmael said Ortigas East is allotting 40 percent of the total property to open space that will be devoted to parks and roads. These are seen to facilitate better accessibility and community convergence in the development.
He said multimodal transport terminal will be built alongside the planned projects to enhance the estate’s accessibility. This will allow for easier public commute and will create more entry points to the area. Once complete, Ortigas East will become the most accessible estate in the C5 corridor, owing to its entry and exit points situated in the Ortigas, C5 and Julia Vargas avenues.
A regional mall with 104,000 square meters (sq m) of gross leasable area will also be built, and will feature global brands alongside fresh and unique concepts in food and shopping. Ortigas East will also be infused with global anchors like Decathlon, the world’s biggest sports retailer.
New center for business and employment
Ysmael said Ortigas & Co. see a huge potential in the office market and it wants to be in the forefront in the area. Commencing the first phase of the master plan, Ortigas & Co. will be launching the Glaston Tower, a 34-story office building that is poised to become Manila’s next prime business address. The Glaston Tower will be the very first office tower for sale by Ortigas & Co., and will provide spaces fit for traditional offices and start-up businesses.
“The Glaston Tower is the first project coming from the Ortigas East redevelopment, and we are excited to bring it to the market. It marks our first foray in the office sales category and we are confident about what it can offer to locators. Tenants of The Glaston Tower will be among the first to experience the new Ortigas East,” Ysmael remarked.
The Glaston Tower will consist of 25 office floors with food and retail establishments on the first few levels of the building. There will eight levels of podium parking space and two levels for basement parking. Unit sizes start at 76.88 square meters to 141.88 sq m, with prices ranging from P13.5 million to P29 million.
Ysmael said the Glaston Tower is also built as a low-density space to encourage productivity and inspire a pleasant sense of balance. A sky lobby will be built to connect to the new regional mall, thus providing tenants with more connectivity to the rest of the estate, as well as added amenities.
“Ortigas East is another showcase of our firm’s commitment to building places that enhance people’s lives. It also reaffirms our adherence to top quality and design. We are looking forward to the full realization of the redevelopment, starting off with The Glaston Tower. Ortigas East is going to be the new locus of activity and productivity on its side of the Metro,” Ysmael concluded.