San Miguel Properties has recently chosen MacGraphics Carranz (MGC) as the exclusive operator for out-of-home (OOH) advertising platforms in a host of new locations under the ownership of San Miguel Corp.
The partnership agreement grants sole rights to offer MGC clients outdoor advertising spaces in major high-traffic locations, including the South Luzon Expressway, Skyway, Star tollways and the new Ninoy Aquino International Airport Expressway.
The media agency’s initial plans include supplying tollway streamers, bridgeway streamers, tollgate posters, column banners and lamppost banners.
However, looking to add further value to these platforms, MGC is seeking to soon upgrade these spaces featuring top-of-the line LED billboards, light boxes and other new outdoor technologies that allow for increased ad visibility and conversion.
As one of the country’s top OOH provider, MGC provides clients with installation and dismantling of billboards, fabrication of signages and conceptualization of creative materials.
Regarded as one of the more cost-effective advertising means of creating awareness and driving brand purchases, the OOH has been gaining increasing relevance with the growing business-process outsourcing (BPO) industry concentrated in urban centers, increasing traffic congestion and construction of new public infrastructure.
The partnership adds to MGC’s list of ad-space locations, which currently include prime spots along Edsa, the North Luzon Expressway, Ortigas Avenue, Shaw Boulevard and C-5.
MGC also operates in multiple spots outside of Metro Manila and have initiated talks with some city mayors in the United States and other Asian countries for the development of OOH platforms.