Maureen Wroblewitz is breaking barriers

AFTER four heartbreaking cycles of Asia’s Next Top Model (AsNTM), with near-wins in Cycles 1 to 3, Maureen Wroblewitz finally clinched the top plum for the Philippines on the fifth try.

Maureen, who “only” stood at 5 feet 6 inches, was dismissed as nonthreatening at the onset of the competition’s edition in 2017. Like Twiggy and Kate Moss before her, she didn’t let her height hinder her supermodel dreams.

“I originally wanted to try at America’s Next Top Model but I’m only 5’6”, my height is pretty short there. But height is not a very big deal in Asia so I didn’t let that get in the way with Asia’s Next Top Model,” the gorgeous Filipina-German said.

“It’s been a lot busier [since winning]! I’m still getting used to everything while reminding myself to stay humble and grounded. I still spend a lot of time with my family. I’m trying to keep everything together,” she said.

“I’m now more open to challenges. Thinking of me before and now, I would’ve never done anything like this. I never would’ve talked to a big crowd or do interviews. I’m definitely more confident.”

Part of her prize package is being absorbed by Storm Model Management. “It is an international modeling agency and I remember being nervous because they have big models. But they’re helping me. They’re super nice and they are very welcoming. I feel good being there,” Maureen enthused.

The 20-year-old was recently introduced as the newest ambassador of Palmolive, touted as the country’s No. 1 personal-care brand.

For as long as the public can remember, Palmolive has only enlisted actresses as product endorsers, such as Alice Dixson, Heart Evagelista and Anne Curtis for the soaps; and Carla Abellana, Megan Young, Janella Salvador, Julia Barretto, Janine Gutierrez and Liza Soberano for the shampoos.

With its new product line, the Palmolive Expertique, Maureen is set to break another mold again. She will be the first true-blue model to front a beauty campaign for a major brand.

“Palmolive is a brand I’ve known and used many times, even before I moved to the Philippines from Germany. I came to be a big fan of it at first because of the smell—it really gives the hair fragrance that lasts. When my manager told me that I will become the face of Palmolive Expertique here in the Philippines, I couldn’t contain my happiness and excitement,” said Maureen. “It’s a dream come true for me to represent a brand I love, and to endorse their premium line is truly an honor. Thank you to my Palmolive Expertique family for the love and the trust!”

Palmolive Expertique showcases the brand’s hair-care technology, infusing it with activated Kera-Ceramide Serum (KCS), which offers the powerful combination of Keratin and Ceramides, nourishing hair from within.

The new product line has three shampoo-and-conditioner variants: Revitaliste, infused with activated KCS, Biotin and Hyaluronic for normal to dry hair to enhance hair vitality and natural movement; Smoothique with activated KCS and Rare Oil Complex for frizzy, flyaway hair to align, tame and add control to hair strands; and Resiliente, with activated KCS and Arginine for damaged or over-treated hair to reconstruct and fortify hair against damage.

Complementing the range are three hair treatments: the Intensive Hair Mask, hydrating and helping restore strength and elasticity of dry, damaged hair; the Beautifying Hair Oil, providing intense nutrition for enhanced shine and silkiness of hair; and the Anti-Frizz Serum, protecting hair against frizz and flyaways.

“All Palmolive girls are confident and we all aim to inspire a lot of Filipino women. We all have our different successes and experiences that shaped us. For me, it was Asia’s Next Top Model,” Maureen proudly said.

“Maureen Wroblewitz is a prime example of what an extraordinary Filipina is. Being the first Filipina winner of Asia’s Next Top Model, she has proved to be a world-class talent. She’s a self-made woman, emerging victorious amid all the challenges thrown at her during the competition. She created her own success and proved that she has become an expert in her chosen field. She is considered a society influencer, aspirational but still relatable. As a top model, she is credible in the fashion and beauty space, too,” said Emily Fong Mitchell, marketing director of Colgate-Palmolive Philippines

Besides her obvious beautiful features, Maureen is also a do-gooder, serving as an ambassadress of the ICanServe foundation, which helps cancer survivors.

“There are a lot of other things that make a person beautiful. Even if your body is going through a lot of physical changes, like in your hair, don’t let that get to you. You are still beautiful the way you are,” she said. “The partnership is very new, but it’s part of my agenda. My Palmolive family has been very supportive of me and, hopefully, they would want to get onboard because they’re also a brand that stands for women empowerment.”

Now that she has already attained her dream hair endorsement, her ultimate dream is to be on the cover of Vogue, saying: “Imagine a Filipina fronting the cover of the most coveted fashion magazine in the world!” At the moment, though, Maureen is exceedingly excited for the two Filipinas aiming to replicate her victory at AsNTM, Adela-Mae Marshall and Jachin Manere.

“What I want to say to the girls is to be strong. Don’t let anyone bring you down. Don’t let anyone get to you and tell you that it’s not good for you,” the reigning queen of Asian modeling advised. “If you think it’s good for you, you should go for it, follow it, and not care about anyone else’s opinion.”

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This writer is a beauty, celebrity and fashion columnist for BusinessMirror, and did fashion editorials and celebrity profiles for D+, its monthly supplement. As much as possible the column, called Tota Pulchra, only deals with the good, the great and the glamorous.


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