LENOVO Philippines, ranked second in the local PC market, said it sold 2 million PC units last year, garnering between a 14-percent and 15-percent share of nationwide sales.
Michael Ngan, general manager of Lenovo Philippines for the past five years, said Lenovo continues to see the country as one of its most important and fastest-growing PC markets in Southeast Asia.
“We will focus on selling PC and laptops within the P20,000 and above market,” he said.
He said the company plans on investing and building more stores, especially in strategic urban areas in the Philippines, particularly Metro Manila, Metro Cebu and Metro Davao.
To date, the company operates 20 concept stores in major cities throughout the country, making it closer and accessible to the increasing number of gadget-using Filipinos.
“Most of our concept stores are found in Metro Manila, but we also maintain presence in Baguio City, Cebu, Tacloban, Iloilo, Davao and Legazpi, Albay. The company sees the gaming business among its future growth areas in the country. The company has been operating for the past 13 years in the Philippines, selling not only the Lenovo brand of PCs, laptops and cell phones; but also Motorola, NEC and Fujitsu, brands whose marketing rights it acquired for the Philippine market.
Ngan said 50 percent of its customers are corporate and institutional buyers and the remaining half are the end-users. One of its biggest customers is the Department of Education.
Lenovo is also eyeing to establish an exclusive Lenovo service center within a year where customers can walk in for their service and maintenance requirements.
“We have no specific location yet for this exclusive service center,” Ngan said.
The company now provides what it calls “asset-tagging services,” including one-time accidental damage protection for consumers buying laptops and PCs, as well as what the company calls Premier Support with a special hot line staffed by technical support people.
Ngan said in terms of the global market, traditional PC segment grew 2.7 percent in the second quarter of 2018, the highest rate since 2012.