By Tet Andolong
RESIDENT weather anchor of TV Patrol and biodiversity advocate Alejandro Ilagan Atienza, better known as Kuya Kim, recently signed up with Holcim Philippines Inc. as its new brand ambassador. Atienza agreed to help promote Holcim and its products as the trusted choice for a valuable building material.
Holcim Philippines Inc. (HPI) is one of the leading cement companies in the country, which specializes in crushed stone, gravel and sand, as well as downstream activities such as ready-mix concrete and asphalt. HPI holds majority and minority interests in more than 70 countries on all continents. In the Philippines, they operate four cement plants in La Union, Bulacan, Misamis Oriental and Davao, which produce four cement products—including Holcim Excel, Holcim WallRight, Holcim Premium Bulk and Holcim 4X—that are sold in 40-kg bags, tonner bags and in bulk.
HPI CEO and President Eduardo A. Sahagun stressed the company’s commitment to responsible citizenship and sustainability that values and respects nature.
“That entails taking time to understand and know more about biodiversity and the essential ecosystems it sustains. It means having products and operations that respect the environment. For championing the environment, we welcome Kuya Kim as our newest brand ambassador. His credibility as an authentic and knowledgeable nature advocate will help spark conversations with our customers on the proper and safe way to use our cement brand and carry out sustainable construction practices,” Sahagun said.
The company also offers a host of cement-based building solutions, such as Holcim Skim Coat, Holcim Tile Adhesive and Holcim Concrete Waterproofing.
“Holcim Philippines is a company that can be trusted to provide, in a sustainable manner, building solutions for projects crucial to development,” Sahagun added.
“We believe that Kuya Kim can help in our campaign to guide our customers manage their cost and improve the quality of construction in the country today by knowing how to use the different types of cement formulated for specific applications,” HPI Vice President for Commercial William Sumalinog said. “The brand campaign will further reassure the company’s customers that they have peace of mind with Holcim.”
“Holcim’s vision is to provide strong foundations for the society’s future so we put premium on construction efficiency, sustainability and safety. With us, you are assured of products and services that are tried and tested, world-class and superior in quality,” Sumalinog said.
“Just as people trust Kuya Kim to deliver reliable weather news, the public can count on Holcim Philippines to provide strong and high-performing products that will go a long way in ensuring customer satisfaction due to the dependability of the company’s products,” HPI Marketing Head Cara Ramirez-Tecson said.
“The main reason I agreed to be Holcim’s endorser is because the products are environment-friendly and they’re affordable,” Atienza said.
Holcim Philippines is a member of the Holcim Group, one of the global leaders in the building-materials industry that has a strong presence in over 70 countries. The Holcim Group has been operating for more than 100 years and is known for its construction solutions offerings, as well as its commitment to sustainability. “Matatag. Matibay. Maasahan. Panatag ka ’pag Holcim,” Atienza added.