Jenra supermarket chain eyes Central Luzon expansion

IN a bid to broaden its reach in the Capampangan market, the Jenra Supermarket chain opened recently its newest branch in San Fernando, Pampanga.

Jumbo Jenra Dolores, the fifth supermarket chain and the newest addition to Tan Song Bok (TSB) Realty and Development Corp.’s line of commercial shopping center, is also being positioned to be a retail shopping haven in the community of Dolores.

TSB General Manager Byron John T. Siy said Jumbo Jenra Dolores plans to expand its business in the future as it plans to develop a commercial center within the complex to serve as a one-stop outlet for the shoppers.  He added that this is in line with the company’s vision of establishing Jenra as a one-stop shop for every need.

“Because of our reasonably priced items and offerings, Jenra is now a platform for local businesses to flourish. Through the years, we have assisted many small retailers and sari-sari store owners to succeed in their trade,” Siy shared.

“We are a business that also serves the best interest of our fellow Capampangans, thus, we are not just offering products that fit the budget but we also support local livelihood and create jobs,” He added.

Siy said the development of Jenra supermarkets around Pampanga has contributed to the urbanization of the province. Moreover, its brand also introduced state-of-the-art facilities for improved shopping conveniences and shaped a world-class retail experience for the locals.

Siy shared that the company is definitely eyeing to expand to other parts of Central Luzon. “We will make sure that the benefits we offer will not just be enjoyed by the Capampangan locals but soon in other parts of Central Luzon,” Siy noted.

Jenra started the concept of superrete in the 1970s and has emerged as a large-scale supermarket brand. The TSB Realty is the developer of Jenra establishments in Angeles City and Mabalacat. Other Jenra locations include Jenra Grand Mall, Sto. Rosario; Jumbo Jenra Angeles City Market; Jumbo Jenra Dau, Mabalacat City; Jumbo Jenra Sindalan and Jumbo Jenra Dolores, both in San Fernando City.

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Rizal Raoul S. Reyes has covered technology, science, business, property and special reports. He had working stints with the Business Star, Manila Bulletin and Independent Daily News.