CELEBRATING two decades of success in the business is not easy. The learnings, perseverance and challenges are some of the fundamentals on how to achieve sustainable growth in the company.
Isuzu Philippines Corp. (IPC), recently celebrated two decades of success following the gathering of its biggest event for their recognized Isuzu clubs; Team Isuzu Pilipinas, Team Isuzu Car Enthusiast and mu-X Owners Philippines.
Dubbed as “Isuzu Big Meet”, the event, which was held at Megatent in Libis, Quezon City, was made to promote camaraderie between Isuzu vehicle owners, as well as recording the biggest gathering of Isuzu club members in one place.
More than 300 Isuzu owners with their vehicles joined the grand meet, which displayed Isuzu’s current light commercial vehicle lineup, namely the Crosswind AUV, D-Max pickup and mu-X sport-utility vehicle (SUV), alongside its iconic models, like the Hi-Lander, Fuego pickup and Alterra.
To make event more exciting, IPC held its first car show for stock and modified Isuzu vehicles. Open for all clubs are categories, such as Best AUV, Best Pick-up and Best SUV. Meanwhile, for the modified categories, Isuzu clubs competed on Best Engine Set-up, Best Sound/Entertainment System Set-up and Best 4×4 Vehicle Set-up.
Judged by IPC executives and members of the motoring media, champions emerged from each club; Victor Candelaria (Best AUV), Dr. Roman Remo (Best Pick-up), JT Lerma (Best SUV), Ivan de Castro (Best Engine Set-up), Deni von Amatorio (Best Sound/Entertainment) and Vic Makimkim (Best 4×4 Set-up). Each of them received cash prize, trophy and premium Isuzu merchandise, as well as cash prizes and premium merchandise to the first and second runner-up winners.
Moreover, the owners of the Oldest Isuzu model and the highest kilometer (km) mileage in attendance, were also given recognition and prizes, Oldest Model awards was given to Alex Cabungal for his 1976 Gemini. Chito Villanueva from Team Isuzu Pilipinas took the Highest Mileage award for recording 998,628 km on his Isuzu Hi-Lander.
Part of the giving thanks to its loyal customers, IPC provided an exclusive 20-percent discount to all event participants applicable to all Isuzu merchandise, parts and accessories displayed during the event.
The afternoon session was filled with fun games, like the burger and hotdog eating contest participated by all clubs, and band entertainment by IPC Band, Pub Forties and Pupil.
IPC President Hajime Koso expressed his elation over the success of the program, saying that the event is a true testament on the reliability and trustworthiness of the brand with Filipinos motorists.
“We are thankful for the trust that you have continually showed us over the course of the years. We value this partnership and rest assured that we will continue to provide utmost quality and top-notch service every time you would seek our service,” Koso said. “Just like car clubs, we want everyone to join hands and be united not just on meets, but also on the road,” he added.