How to give your thriving online store a big boost via DigiMall

In Photo: the Toshiba Portege X20-W, The LifeProof S9 Plus NEXT Pebble Beach and Online retailer Lazada's varied offerings

REMEMBER the time when the Philippines used to be known as the “texting capital of the world?”  Well, with the rapid evolution of technology and the growth of Internet and mobile usage in the country, that moniker has since evolved to “social networking capital of the world.”

For the third straight year, the Philippines emerged as the country that spent the most time on social media, with Filipinos spending an average of four hours on different platforms daily followed by Brazilians and Indonesians, respectively.

As a blogger and digital media marketer, I’m guilty of spending even more hours on Facebook, Twitter and Instagram. Lately, however, there’s another activity that’s been keeping online for even longer: online shopping.

From being just a lunchbreak diversion, browsing through these seemingly endless product catalogs has been keeping me awake till the early hours of the morning for the past few months. And with price drops of up to 70 percent and regular flash sales on Shopee and Lazada, I don’t think I’ll be getting more sleep anytime soon.

From left: Lazada Philippines COO Jesus Diaz Sarabia, Globe myBusiness Director for Supply Chain-Segment Marketing Anne David, Globe myBusiness Vice President for Segment Marketing Debbie Obias, Globe myBusiness Senior Advisor Derrick Heng, Lazada Philippines Chief Business Officer Raymond Alimurung and Lazada Philippines Vice President for Marketplace Hussein Khalid

Around 30.3 million people in the Philippines have made a purchase via e-commerce and according to Lazada cofounder and CEO Inanc Balci, around 4.3 million products are now being sold in Lazada today, 800,000 of which come from local merchants.

This presents an even bigger opportunity for entrepreneurs who are looking to start their own online stores. My sister Lysette Uy, who used to sell car accessories via Facebook, has now put up her own online store, called Ready Sette Go, on Shopee and is slowly adding more items to her shop.

Online stores like Shopee and Lazada have provided these small retailers a level playing field allowing them to compete with the big corporations and sell their products all over the Philippines with just a few clicks.

Just this week, Globe myBusiness has partnered with Lazada to introduce the future of retail in the 21st century via the DigiMall. The DigiMall, a reimagination of the marketplace using a “digital” shopping mall, will display local quality products from Lazada merchants through an interactive set-up. The partnership aims to help small and medium enterprises (SMEs) in the country to grow and succeed, particularly in the online-shopping sphere.

“The Philippines is a very entrepreneurial nation with and over 99 percent of registered business are SMEs,” Globe myBusiness Senior Advisor Derrick Heng noted.

“They are the pillars of the Philippine economy and the role of Globe MyBusiness as enabler is to provide them with innovative solutions to help their business flourish. We believe in strength through partnership, and strategic partnerships with other enablers help us turn this vision into a reality. This is why we partnered with Lazada Philippines to enable online sellers to bring their products to where the market is,” Heng added.  Lazada’s partnership with Globe myBusiness allows partner SMEs to have premium-placement ads on the Lazada homepage. This will help to promote their products and attract more buyers, with a chance to be featured in the Globe myBusiness marketplace on the Lazada website.

The subscription includes waived sales commission capped at P5,000 a month. This way, the partnership would be able to help SMEs expand their reach through online selling and provide a worry-free shopping experience for their customers. “As more people turn to their mobile phones and gadgets to shop online, there is a great opportunity waiting to be taken advantage of. Lazada’s success is proof of this. To complement Globe myBusiness’s solutions, Lazada Philippines will enable them to reach the growing online market—creating our formula for digital success. We’re only just beginning, but through this partnership, we can take great strides in bringing the future of retail today,” Heng said.

“Many entrepreneurs have already seen the advantages of Globe myBusiness solutions and how they have changed the way SMEs run their business,” said Debbie Obias, vice president of segment marketing for Globe myBusiness.

“This time, Globe myBusiness wants to show that with an online store, profits are no longer limited by the number of costumers that can physically visit a brick-and-mortar location. Anyone can sell across towns, municipalities, cities and even across borders, removing all geographical limitations,” she said. “We’re very happy that Globe myBusiness has chosen to partner with Lazada in championing the success of our SMEs in this age of digital retail. We are positive that our marketplace-service tools, trainings and digital solutions will revolutionize the way they do business. This marks the beginning of a bigger future for every entrepreneur,” said Raymond Alimurung, chief business officer for Lazada Philippines.

Apart from the DigiMall, Globe myBusiness Academy and Lazada earlier joined hands in providing a series of workshops and business consultations, titled “AdvantEDGE.” This is a free learning session for all online sellers regardless of their type of business, and includes a healthy exchange of knowledge and experiences to help participants understand mistakes and how to correct them. This is also aimed at making business management easier, all through the power of business solution products provided by Globe myBusiness.


TOSHIBA recently launched the new X-Series (E-Generation) devices, Tecra X40-E, Portégé X30-E and Portégé X20W-E, all of which offer professional performance and durability, designed to support users on the move. Toshiba’s latest professional range has undergone a technical refresh to maximize performance and make devices more efficient by offering a high performance of up to an 8th Generation Intel Core processor. The new E-Generation laptops are designed to provide enhanced security, seamless connectivity and reliability demonstrating Toshiba’s expertise in B2B laptops, offering robust devices that are designed to be ultra-mobile, ultra-thin and lightweight without compromising on high power and performance.

The new E-Generation range is elegantly designed for long-lasting versatility, durability and interior performance. For example, the Portégé X30-E is equipped with a nonreflective touchscreen and brand-new In-Cell Touch technology that enables professionals to navigate and interact with content without compromising the design or display of the device. With up to 8th Generation Intel Core processors, DDR4 (2400MHz) RAM and a new 1TB PCIe SSD, the X-Series offers incredible power and performance.

The E-Generation range is designed to protect businesses’ data with advanced security features built-in. Features including a touchpad with an in-built fingerprint reader called SecurePad are available in all of the new Portégé and Tecra devices. In addition to this, an optional IR-camera for face authentication through Windows Hello or Intel Authenticate is available.

To help business users keep connected and operate efficiently wherever they are, the X-Series has advanced connectivity capabilities, including compatibility with a range of dongles for different usage scenarios. To maximize usability, the laptops are designed to be used with a new optional Thunderbolt 3 Dock2, which provides power, enables data transfers and a display port, and can host a range of modern ports to enable flexible, mobile working. This includes USB Type-C 3, full-size USB3.0 and HDMI port, as well as a microSD card slot.

Within their sleek designs, the new range provides professionals with powerful and robust machines that enable them to work throughout the day due to impressive battery life. The X-Series units offer an ultra-light design with the Portégé X20W-E being 15.4 mm wide and weighing just 1.1 kg1, while the 15.9 mm Portégé X30-E weighs only 1.05 kg1, and the Tecra X40-E is just 16.9 mm thin and weighs 1.25 kg1.

These units also come with a sleek magnesium chassis, complete with honeycomb design for enhanced device strength and security. Designed and manufactured in Toshiba wholly own facilities with high precision and exquisite craftsmanship, all of Toshiba’s devices have passed rigorous and independent HALT (Highly Accelerated Life Test) which simulates three years of use, to ensure reliability and durability to withstand the pressures of everyday working life.

The Toshiba Tecra X40-E, Portégé X30-E and Portégé X20W-E will be available in the next few months.


READY your Galaxy S9 and Galaxy S9+ for action with LifeProof’s most complete Samsung case lineup ever, including fan-favorite FRĒ and newcomers NËXT and SLAM, available in a variety of colors.

SLAM and NËXT are available now in selected colors at, while FRĒ will be coming soon. All LifeProof cases carry the “Designed for Samsung” logo, which indicates that they have been designed specifically for Samsung mobile devices as part of the Samsung Mobile Accessory Partnership Program.

“LifeProof cases have evolved so that our fans can cover their devices from day one,” LifeProof CEO Jim Parke said. “SLAM and NËXT are cutting-edge and have redefined the LifeProof lineup. They bring Galaxy S9 and Galaxy S9+ fans a full array of options when selecting their next LifeProof, even if they don’t need waterproof protection.”

SLAM is a thin Galaxy case designed for drop protection without sacrificing style. It’s drop-tested to 6.6 feet (2 meters) and a raised front bevel protects from face-down impact. The two-piece design has a clear back to show off Galaxy, while the rubberized front allows direct touchscreen access and features a splash of color around the edges of the case. Open ports leave headphone and charging access uninterrupted and the speakers free to deliver on Galaxy’s incredible audio quality. NËXT boasts six layers of protection in a sleek, tough package to keep Galaxy S9 and Galaxy S9+ safe from drops, dirt and snow.

The two-piece outer shell wraps securely around each device while a raised bevel around the touchscreen teams up to deliver maximum durability and drop defense. In true LifeProof fashion, NËXT protects from drops up to 6.6 feet (2 meters), carries an IP-5X rating for blocking dirt and dust, and keeps snow out.

FRĒ carries on the LifeProof tradition of true four-proof protection. The two-piece shell envelopes Galaxy S9 and Galaxy S9+ in 360-degrees of protection. A built-in screen guard helps keep the display free of scratches while the phone is fully sealed from water to 6.6 feet for up to an hour. FRĒ for Galaxy S9 and Galaxy S9+ are drop-tested to 6.6 feet and block out dirt and snow.

SLAM and NËXT for Galaxy S9 and Galaxy S9+ are available for P2,490 and P3,490, respectively. FRĒ is coming soon for P4,490.


HAVING a combination of advanced features, stellar build quality and pocket-friendly pricing makes for unicorn-levels of rarity for a smartphone these days. But that’s exactly what the Huawei Nova 2 lite is all about.

It has a spec sheet that proves it’s no lightweight contender, and a look that pulls you in with its excellent blend of fun and functionality. I’ve been using the phone for almost a month now and here are 7 reasons why you should consider the Huawei Nova 2 lite as your next phone.

  1. FullView Display. Shaved of excess bezels all around, the Huawei Nova 2 lite’s 5.99-inch HD screen helps you get lost in whatever content you fancy—movies, pictures, and games all look amazing with a display this big.
  2. Selfie Toning Flash. Say good-bye to dark and blurry selfies. The Nova 2 lite is equipped with a dedicated flash on its 8-MP selfie cam so you can take sweet self-portraits no matter the lighting condition.
  3. Dual Rear Cameras=Bokeh Perfection. Swiping from the cutting-edge lens of its flagship siblings, the Nova 2 lite’s dual-camera systems mimic bokeh-rich, pro-level snapshots. With a wide aperture and PDAF built in, you won’t miss any exciting moments with these cameras at your disposal.
  4. Colors to fit your style. Whether you prefer a stealthy, professional look with Black or a more fun and eye-catching presence with Blue, you’ll never go wrong with Huawei’s trademark craftsmanship.
  5. It’s under P10,000. At P9,990, the Nova 2 lite is an absolute steal especially given all the additional features it has: 3GB of RAM, a 3,000mAh battery, triple-card slot, Face Unlock and so much more. All that style and substance at an incredibly affordable price point.
  6. Free Bluetooth speaker. Get the Huawei Nova 2 lite before April 30 and you get a free Bluetooth speaker.

It’s hard to ignore a smartphone deal as sweet as the Huawei Nova 2 lite. Bringing a combination of excellent hardware and software features at a budget-friendly price truly makes this phone too good, yet too true. You can get the Huawei Nova 2 lite free with Globe’s Plan 999. Only the fastest LTE network in the country deserves the power offered by the Nova 2 Lite.

Turning Points 2018
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