Honda Big Bike Showroom opens in Cebu

HONDA Philippines Inc. (HPI), an innovator of cutting-edge motorcycles, recently opened its Honda Big Bike Showroom to the public in its Flagship Shop at Lahug, Cebu City.

The showroom is a must-see for motorcycle enthusiasts, as a new part of the Flagship Shop which has been constructed to be a premium hub for Honda’s growing community. This shop has a multi-rack display, riders’ lounge, and test-ride facility which sets it apart from other 3S Shops.

In Photo: The ribbon-cutting ceremony of the Honda Big Bike showroom headed by (from left) HPI Assistant Vice President and Adviser of the MC Sales Department Masahide Hirose, DU EK SAM Inc. Vice President for Operations and Planning Ryan Lim and HPI President Daike Mihara

Now, with the addition of the Big Bike showroom, the Flagship Shop boasts a total land area of 2,344 sqm, and highlights Honda’s latest collection of big bikes. These big bikes are set for thrill seekers and adventurers, who require tough and heavy-duty motorcycles with bigger engine displacements. They are also designed to deliver the speed and performance suited for highway cruising and taking on rough terrains.

“The power and innovative features of Honda Big Bikes have been seen in action by motorcycle enthusiasts in many countries. Now, it’s time for Filipinos to experience all of these through our latest big bike offerings,” said Daiki Mihara, president of HPI. “Last December 2017, we’ve already launched our latest collection in Manila, however, since we consider Cebu as one of the important markets, we also see the value of showcasing our latest Honda Big Bikes collection to the Cebuano public here in our Flagship Store.”

A total of eight new Honda Big Bike models will be housed in the showroom, as categorized into four types: Roadster, Sports/Racer, Traveler and New Adventure.


Honda introduced its roadster category, starting with the Rebel 500, which is designed for both laid-back cruising and a more active sports riding. It features a rider’s triangle, as well as its 471cc liquid-cooled, parallel-twin cylinder, four-stroke engine that is tucked in a low chassis, and minimalist design.

Also available is the CB650F, a middleweight, naked street-style motorcycle with stylish exhaust pipes that wrap around its four-cylinder, 649cc, DOHC inline engine. It also comes with a new six-speed ratio gearbox, a two-channel ABS, a 41mm SDBV telescopic fork and a fully adjustable Showa suspension for smoother riding.

The CB1100EX, on the other hand, has a classic design integrating modern features with its seamless fuel tank, deep chrome exhausts, 17-inch cast aluminum wheels, and a hand-built look. It also has an air-cooled, inline four-cylinder, 6-speed transmission, 1140cc engine, a two-piece front fork, remote reservoir rear shocks, four-piston caliper brakes, floating discs, and a sharper chassis. This model is set to arrive in the Philippine market this year.


Meanwhile, for sports enthusiasts, Honda boasts of its CBR500R, a big bike infused with a next-level, inline-twin 471cc engine with power suited for racing. Designers of the bike fused aggressive styling with its comfortable framework for riding, as well as a traditional bike image and modern, sleek design.

This middleweight sports bike has an aerodynamic fairing and air ducts, specially designed all the way to the two-channel ABS and 41mm SDBV telescopic fork.


Honda’s Traveler Big Bikes include the CB500X, a mid-displacement bike, designed for all-around use. It is also suited for taking on any type of terrain. This bike also features a liquid-cooled, 471cc, parallel-twin engine, suited for both short and long-distance rides, while still being fuel efficient.

Honda also unveiled the CRF1000L Africa Twin. It has a 998cc liquid-cooled, four-stroke, parallel-twin engine and has the exclusive Honda Selective Torque Control for efficient power delivery on a wide range of road conditions. It is also perfect for adventure riding that requires natural and athletic movements especially that it is built with Biaxial Counterbalance for strength and handling to deliver a smooth and vibration-free ride.


Finally, Honda introduced its New Adventure Category of Big Scooter (Automatic) with the X-ADV featuring a unique crossover platform. It is built around a strong, tubular-steel chassis and has a 745cc twin-cylinder engine and Dual Clutch Transmission (DCT) for firm handling on different road surfaces and conditions.

To handle dirt roads, Honda X-ADV is also built with a 41mm upside-down fork, a preload-adjustable Pro-Link rear shock, and a ground clearance of 162mm. It is equipped with a five-way adjustable screen, tapered aluminum handlebar, Africa Twin hand guards, Rally-style instrument display, and center stand.

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